For eCommerce companies, the Black Friday Cyber Monday (BFCM) weekend is an opportunity to boost sales and expand their customer base. Every year, with over 40 million consumers around the globe hunting for bargains on holiday gifts and other items, brands are challenged to come up with new ways to stand out among the competition.
In addition to creating a seamless and engaging online shopping experience across various platforms and devices, eCommerce merchants must also be equipped to handle large amounts of network traffic and prevent cyber attacks. With all this in mind, preparation for BFCM should begin long before the holiday season.
So what is your business doing to get ready for peak sales season? Do you have a marketing campaign planned out? What kind of discounts, coupons, or other special offers are you going to provide? Have you tested the customer experience to identify areas for improvement? How will you ensure your site doesn’t slow down or crash?
The point is this: BFCM can be a gamechanger for your business. And there is a wide range of factors to consider when preparing your website. That’s why we created A Definitive Guide to Preparing Your eCommerce Site for BFCM. With loads of relevant data and information, this eBook explores how to capitalize on the busiest online shopping time of the year.
Here at Codal, we love helping brands maximize their BFCM performance with data-backed eCommerce strategies, cutting-edge technologies, superior UX designs, and efficient business workflows. Our team of designers, engineers, analysts, and testers will help you improve user engagement, increase sales, and turn seasonal bargain-hunters into lifelong customers.