
What does a Product Manager do?
- Understanding the client’s current situation: In the beginning, Rahul learns all about the business’ goals and requirements, along with its customers, competitors, and technological infrastructure.
- Analyzing product requests: Rahul communicates with the client to uncover the true motivation behind their request, and ultimately better target the work we will be doing. Some clients, for example, may want to build a mobile app to improve their customer experience. But in his analysis, Rahul may discover a better solution, such as building out new features and functionality on the client’s website.
- Identifying additional opportunities: During the Discovery phase, Rahul and his team constantly find ways to improve internal workflows and the customer experience. Rahul will bring these opportunities to the client’s attention and add them to the scope of work.
- Delivering exceptional results: Taking everything the team has learned so far, Rahul puts together an implementation plan with a timeline of project deliverables and milestones, then executes that plan using the Agile methodology.
What are the keys to success when working on a project?
- Constant communication: “It’s always better to communicate too much than too little,” says Rahul, who constantly keeps his clients updated on the project’s progress, roadblocks, and so on. “We never want the client to be confused about what our team is doing or how long something will take.”
- Adaptability: Even after the strategy has been kicked off, clients will often want to make changes, based on new priorities, business trends, and other factors. Rahul and his team must remain flexible so they can quickly adapt to these changes.
- Thinking outside the box: As mentioned above, Codal’s Product Managers are always looking for additional ways to improve business processes and optimize revenue for our clients. These opportunities are identified through creative brainstorming—where the team utilizes past experience, technical expertise, and in-depth research.
How has the industry changed over the past few years?
How does Codal differ from other design and development agencies?

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