Who do leading brands trust to build what’s next?
At Codal, we bring together curious minds and purposeful design to help brands create digital experiences that truly connect with the people who use them.
Our story
Built to solve, evolved to lead
Codal began in 2009 as CMScentral, building websites on Joomla with a vision rooted in transparency, accountability, and purposeful design. By 2013, we evolved into Codal — a name that reflects our commitment to code, development, and building platforms that drive real business results. What started as a small team has grown into a global digital product agency with 270+ team members across Chicago, Toronto, Canada, Lincoln, UK, and Ahmedabad, India.
From the beginning, our goal has been simple: put exceptional people on meaningful projects to solve complex challenges with clarity and sustainability. Today, we serve a diverse and expanding roster of clients, backed by a growing network of leading platform and technology partners. We’re proud of our people-first culture, where continuous learning, earned expertise, and human-centered thinking fuel everything we do. At our core, we’re problem-solvers, driven by a curiosity to build what’s next.
Our mission
How do we define our impact?
We exist to solve problems through active discovery and mindful simplification. We’re a team of curious builders dedicated to understanding our clients’ challenges deeply, then custom-building solutions that offer longevity and flexibility for their aggressive growth goals. This approach, guided by our core principles, ensures we always make things better.
5:23
100%
Mindful excellence
Quality is subjective, and it demands an understanding of the goals of our clients and their users. Our measurement of excellence is based on our ability to solve problems.
Insatiable expertise
We are learners with an ever-growing toolkit. If we don’t know how to do something, yes we will. We have the experience and the expertise to do what it takes.
Diverse intuition
There’s power in knowing we don’t know what we don’t know. And even more potent is the ability to find out. From our people to our partners, we crave new perspectives and gut feelings.
Data-led curiosity
We believe that questions highlight data which leads to better questions. Data tells a story, and we are hungry to find out more. We will fight to uncover what makes something work.
Candid leadership
We maintain a posture of open, mindful honesty in our interactions and believe that the truth, presented mindfully, will always result in better work that’s good for people.
Meet the minds behind Codal
Keval is the CEO and co-founder of Codal and has grown the company into a global enterprise design and development consultancy by spearheading digital strategies that solve complex problems and drive innovation.
Matthew, COO and co-founder of Codal, leverages his extensive tech experience to oversee global financial and legal operations and drive the company’s strategic growth and expansion.
Joe Comins is a seasoned eCommerce strategist who helps brands build and grow their digital presence by aligning data-driven growth strategies with user-centric design. He excels at translating complex technical data and business goals into clear, actionable strategies that drive measurable outcomes.
Stephen is responsible for overseeing internal product management, product development, and engineering teams to ensure the optimal execution and management of complex, cross-functional projects, ensuring client satisfaction from kick-off to completion.
Rahul’s expertise connects strategic vision with implementation while translating complex operational needs into scalable digital platforms that improve access, reduce costs, and enhance care delivery.
With 13 years of experience in product management and transformation strategy, Brittany specialises in bringing cross-functional teams together to create intuitive, high-impact digital experiences that deliver measurable business results.
Emily bridges the gap between innovative technology and regulatory compliance, bringing a combination of legal expertise and technical fluency to complex product development challenges.
With over 15 years of experience in sales leadership, Mark oversees both new business and client sales teams, driving digital transformation for enterprise clients.
Ryan collaborates with our sales and account management teams to properly scope and execute projects while also cultivating new partnerships, which has enabled Codal to become a top partner with leading technology providers.
From Codal’s office in Ahmedabad, India, Danny oversees operations on both a micro and macro level, providing technical and budgeting expertise and hands-on involvement to ensure our work consistently meets and exceeds client expectations.
Keval Baxi
CEO & Co-Founder
Keval is the CEO and co-founder of Codal and has grown the company into a global enterprise design and development consultancy by spearheading digital strategies that solve complex problems and drive innovation.
Matt Gierut
COO & Co-Founder
Matthew, COO and co-founder of Codal, leverages his extensive tech experience to oversee global financial and legal operations and drive the company’s strategic growth and expansion.
Joe Comins
Director of Strategy, eCommerce
Joe Comins is a seasoned eCommerce strategist who helps brands build and grow their digital presence by aligning data-driven growth strategies with user-centric design. He excels at translating complex technical data and business goals into clear, actionable strategies that drive measurable outcomes.
Stephen Yi
Managing Director of Product & Engineering, Codal
Stephen is responsible for overseeing internal product management, product development, and engineering teams to ensure the optimal execution and management of complex, cross-functional projects, ensuring client satisfaction from kick-off to completion.
Rahul Yadav
Director of Product Innovation
Rahul’s expertise connects strategic vision with implementation while translating complex operational needs into scalable digital platforms that improve access, reduce costs, and enhance care delivery.
Britt Davidson
Director of Product Strategy
With 13 years of experience in product management and transformation strategy, Brittany specialises in bringing cross-functional teams together to create intuitive, high-impact digital experiences that deliver measurable business results.
Emily Moore
General Counsel & Director of Special Projects
Emily bridges the gap between innovative technology and regulatory compliance, bringing a combination of legal expertise and technical fluency to complex product development challenges.
Mark Eyer
Associate Director of Sales
With over 15 years of experience in sales leadership, Mark oversees both new business and client sales teams, driving digital transformation for enterprise clients.
Ryan Bloms
Director or Partnerships
Ryan collaborates with our sales and account management teams to properly scope and execute projects while also cultivating new partnerships, which has enabled Codal to become a top partner with leading technology providers.
Danny Goyal
Executive VP of Global Operations
From Codal’s office in Ahmedabad, India, Danny oversees operations on both a micro and macro level, providing technical and budgeting expertise and hands-on involvement to ensure our work consistently meets and exceeds client expectations.
Erin Keeley
Operations Manager
An experienced operations professional, Erin’s role involves implementing new policies and procedures to streamline day-to-day operations and enhance the overall efficiency of Codal.
Our locations
Our capabilities are designed to solve your problems
Product strategy
We establish a focused product vision and adaptable roadmap that aligns user demands with business objectives to ensure your digital products are engineered for success and sustainable expansion.
Design thinking
Accelerate innovation with our design thinking methodology, which generates user-focused solutions to speed up product creation and enhance client contentment.
AI strategy
Utilize the potential of AI to operate more efficiently by deploying a strong AI strategy that optimizes workflows and builds intelligent solutions, preparing your company for future advancements.
Technical due diligence
Acquire essential insights for technology investments with our technical due diligence, reducing potential risks and enhancing worth to safeguard your digital ventures.
Commerce strategy
Improve your digital footprint and boost revenue by creating impactful commerce strategies for higher sales and outstanding eCommerce customer journeys.
Platform advisory
Empower your enterprise with the right technology stack, guided by our platform advisory services that enable scalability, flexibility, and long-term innovation.
Experience research & strategy
Uncover user behaviors and business needs through in-depth research, shaping thoughtful, informed decisions for your digital solutions.
Product design
Get digital products that feel natural from the first tap to the final interaction, ensuring clarity, usability, and frictionless user experiences.
Service design
We map and optimize entire customer journeys to enable seamless service delivery and create efficient operational systems that benefit both your users and your teams.
Brand & visual design
We build a distinctive brand identity through powerful visual design and robust design systems, creating a consistent and memorable digital presence across all platforms.
Shopify
Leverage Shopify development to build powerful online retail experiences, directly engaging customers and scaling your eCommerce growth with flexibility.
BigCommerce
Elevate your B2B and B2C eCommerce presence with BigCommerce solutions, engineered for robust performance and scalability in demanding sales environments.
Custom platforms & integrations
Design bespoke eCommerce platforms and seamlessly integrate them with existing systems to ensure your operations are future-proof and precisely tailored.
Growth & performance
Maximize your eCommerce growth by optimizing every customer interaction through expert conversion rate optimization (CRO) and technical search engine optimization (SEO) strategies.
Accelerators
Expedite your eCommerce journey with our scalable, pre-built accelerators, which enable rapid deployment and quick progress towards your growth objectives.
Strategy & discovery
Gain a clear roadmap for eCommerce success through insightful strategic consulting and deep discovery to transform challenges into actionable plans.
Content management systems (CMS)
We implement powerful content management systems (CMS) that provide intuitive control over your digital experiences to help you with efficient content delivery and optimal performance.
Cloud infrastructure
Architect a resilient cloud infrastructure that empowers your business with unmatched scalability and operational agility.
Custom development
For visions requiring unique solutions, our custom software development team crafts bespoke web, mobile, and complex applications tailored precisely to your needs.
Artificial intelligence (AI)
Leverage the transformative power of AI solutions to automate processes, gain deeper insights, and create intelligent, innovative experiences that drive efficiency.
Data science
Transform your raw data into a strategic asset through expert data science, enabling informed, actionable decision-making and uncovering new opportunities for growth.
Quality assurance (QA)
Our quality assurance processes ensure your digital products are rigorously tested, delivering robust, reliable, and flawlessly performing solutions.
We’re not just another agency.
We’re your growth partner.
At Codal, we don’t just build digital products; we solve real business problems. Our approach combines deep discovery, intentional design, and technical excellence to drive measurable outcomes.
270
+
global experts
16
+
years of building digital solutions
24
/7
around the clock support
BILLIONS
of revenue influence
100
M+
lines of code written
HUNDREDS
of tools and & integrations
Philanthropy
Our dedication to impact, beyond the screen
Here at Codal, we’re not just curious builders of digital solutions; we’re also deeply committed to strengthening the communities where we live and work. Our team’s passion for giving back, whether through volunteering our time, sharing our expertise, or providing essential resources, highlights our belief in making a tangible difference, one local community at a time.
Recognition that reflects our commitment to our work
Our awards aren’t just accolades. They’re proof of the impact we create alongside our clients and partners. Every win represents a shared commitment to excellence, innovation, and meaningful outcomes.
Shopify Platinum Partner
BigCommerce Elite Partner
Contentstack Preferred Partner
AWS Advanced Tier Partner
BigCommerce Agency Partner of the Year 2023
Expertise.com - Best Web Developers in Chicago 2022
Searchspring - BigCommerce Agency Partner of the Year 2022
Clutch - Top Python & Django Developers 2022
Latest insights from Codal
Curious about Codal?
We’re more than a digital agency — we’re a team of thinkers, builders, and problem-solvers dedicated to making technology work better for people. From strategy to experience design, eCommerce, and product engineering, everything we do is grounded in purpose, collaboration, and measurable impact. See what drives us, how we work, and what makes Codal a trusted partner for leading brands around the world.