Content operations built for enterprise complexity

We help multi-brand, multi-region organizations modernize legacy content platforms into governed, composable systems that reduce operational risk, improve time-to-market, and prepare content for AI-enabled workflows.

Strategic partner for high-scale brands

Enterprise content operations

Most enterprise content problems aren't technology problems.

They're structural ones: fragmented ownership, inconsistent governance, and platforms that were never designed for the scale or complexity they're now being asked to handle.

We work with organizations that have outgrown their current setup. Whether that's a legacy CMS that's become a bottleneck, a multi-brand estate that's drifted out of alignment, or a content model that simply isn't ready for AI-enabled workflows, the pattern is usually the same: the platform is holding the business back.

Our practice is built around fixing that. Not through replatforming for its own sake, but by designing content systems that reflect how your organisation actually works, and where it's going.

The Codal advantage

01

Time-to-value

Accelerating implementation cycles so enterprise teams see value early, not years into a replatform.

02

Lower cost of change

Lowering total cost of ownership by reducing the ongoing cost of updates, integrations, and maintenance. Change becomes predictable instead of a recurring replatform programme.

03

Operational agility

Empowering marketing and product teams to iterate independently across global regions without central bottlenecks.

04

Integrative resilience

Building architectures that thrive in complex, regulated, and multi-brand environments, not just today but as your organisation evolves.

Content modernization

Three plays. One governed, composable foundation.

We focus on modernization plays that reduce platform risk, simplify operations, and give your team room to scale with your business objectives.
Role-based governance built in

Unify the digital ecosystem

We consolidate fragmented brand properties and data sources into a single, governable source of truth. From web and mobile to IoT, we orchestrate content across every touchpoint to deliver a consistent, high-performance brand experience at global scale.
Zero-downtime migration

Platform modernization & migration

We specialize in methodical transitions to composable architectures. Our Legacy Exit approach de-risks migration by ensuring data integrity and zero-downtime launches while significantly reducing total cost of ownership.
AI-ready from day one

Designed for AI and automation

Structured content is what enables automation and AI to work in real enterprise environments. We design schemas and metadata standards that allow systems to reliably use and activate content across channels, regions, and brands.
Our delivery model

Senior-led. Evidence-based. Executable.

Grounded in delivery experience, our methodology ensures every decision is made by people who have done this before and are accountable for what comes next.
01

Assess

Current-state architecture, workflow, and governance diagnostics
02

Architect

Target-state model, migration approach, and operating decisions
03

Activate

Phased implementation with continuity controls and enablement
04

Operate

Ongoing optimisation, governance cadence, and roadmap evolution
Meet the architect

Enterprise leadership requires a peer-level
perspective. Markus has sat in your seat.

Our practice is led by Markus Schork, a seasoned technology leader with deep roots in global brand management and platform architecture.  Markus leads architecture reviews and executive working sessions, translating technical decisions into clear commercial trade-offs for stakeholder alignment.
Unilever

Former CTO, Hair Digital 

Managed global technology platforms and digital transformation for some of the world's most recognizable consumer brands.
Sanity.io

Former Director, Solution Engineering

Shaped the strategy for high-scale implementations of structured content platforms.
Markus Schork

Markus Schork

Director of Technology Solutions

Markus Schork

Director of Technology Solutions

Markus Schork is the Director of Technology Solutions at Codal, bringing more than 20 years of experience architecting and delivering complex digital products for ambitious organizations. His career spans the full evolution of the modern web, from traditional content platforms to today’s composable, headless ecosystems.

At Codal, Markus leads engineering strategy and technical direction across enterprise engagements, with deep expertise in headless CMS implementations, particularly Sanity, alongside broader work in Contentstack, Contentful, and other structured content platforms. He combines architectural rigor with a strong product mindset, guiding clients through digital transformation initiatives that modernize legacy systems and unlock long-term scalability.

Markus has partnered with brands across retail, B2B, and digital-first sectors to replatform their content infrastructure, design resilient web architectures, and align technology decisions with business outcomes. He is known for translating complex technical concepts into clear, actionable strategy, helping teams ship better products faster and with greater confidence.

Proven in high-stakes environments

We deliver where operational risk is non-negotiable

Enterprise CMS modernization at national scale

Migrating a sprawling enterprise web ecosystem from AEM to a modern, headless CMS, rebuilding the content foundation for a large environmental services organization without disrupting organic performance.
4
Major domains unified
1
Acquired brand consolidated

Headless commerce migration across web, content, & mobile

Rebuilding a high-traffic national pet retail website, including migrating an eCommerce site, standalone content hub, and consumer mobile app from AEM to a unified Sanity + Next.js architecture without interrupting live commerce or organic search.
25
Digital surfaces migrated
1
Legacy platform fully exited

Executive Insights

Strategic decisions require evidence-led perspectives. Led by Markus Schork, our Executive Insights series helps leaders navigate the evolution from simple website management to global content operations.

Our technology ecosystem

We believe the best solutions are built through high-performance partnerships. Codal curates an ecosystem of elite partners to accelerate your innovation cycles and ensure your business is equipped for scalable growth.

What comes next

Three ways to engage

Whether you're diagnosing, migrating, or building for AI, each service is designed to meet you where you are.

Content architecture review

Map your current content architecture, identify risks, and get a target-state blueprint before committing to migration or modernization.

Migration & legacy modernization

A proven methodology for migrating from legacy CMS platforms with zero downtime, full data integrity, and no disruption to your editorial teams.

AI-ready content foundation

We design the content models, taxonomy frameworks, and metadata standards that make your enterprise content machine-ready.