They're structural ones: fragmented ownership, inconsistent governance, and platforms that were never designed for the scale or complexity they're now being asked to handle.
We work with organizations that have outgrown their current setup. Whether that's a legacy CMS that's become a bottleneck, a multi-brand estate that's drifted out of alignment, or a content model that simply isn't ready for AI-enabled workflows, the pattern is usually the same: the platform is holding the business back.
Our practice is built around fixing that. Not through replatforming for its own sake, but by designing content systems that reflect how your organisation actually works, and where it's going.