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Know what your content architecture needs before you choose the platform

A 2–3 week review led by Markus Schork that maps your current architecture, identifies the real risks, and gives leadership the evidence to move forward before committing to a platform.

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Strategic partner for high-scale brands

This review is for you if

You're evaluating a replatform and need more than a vendor assessment to justify the investment.

Your CMS contract is coming up for renewal

AEM, Sitecore, or Kentico. The cost of staying is starting to outweigh the cost of leaving.

Content is slowing down your business

Slow releases, editor friction, and integration complexity have made content a bottleneck instead of an accelerator.

You're being asked to justify a replatform

Leadership wants a credible, evidence-led case, not a vendor sales deck or an internal hunch.

You've seen replatforms fail before

And you're not willing to repeat the same mistakes, scope creep, governance gaps, and missed migration risks.
What this review is

A structured engagement, not an open-ended consultation

The Content Architecture Review is a 2–3 week scoped engagement led personally by Markus Schork. It is not a discovery call. It is not a proposal dressed as advice.

It evaluates your content model, governance, integrations, and delivery workflows and produces a clear, executive-ready output your team can actually use to make a decision.

The engagement

What's included

Modules are selected based on your context. The core diagnostic is always included. Elective modules are added where the risk or complexity warrants it.
CORE  |  Always included

Current-state diagnostic

Stakeholder interviews, content model audit, integration mapping, and a capability maturity score across reuse, governance, delivery velocity, editorial autonomy, and AI readiness.
01  |  Elective

Migration risk assesment

A structured analysis of migration complexity, data integrity risks, and phasing options giving leadership the full picture of what a platform transition involves before committing.
02  |  Elective

Content model design sprint

A working session across one domain producing a validated content model prototype your team can use as a reference point for wider implementation decisions.
03   |   Elective

Total cost of ownership comparison

A 3-year view of current versus target-state costs across licensing, integrations, maintenance, and team overhead structured for executive decision-making.

The deliverables

You walk away with an executive decision document

Everything leadership needs to move from evaluation to decision without ambiguity,

without a further sales process

  • Target-state architecture blueprint
  • Risk register with prioritised findings
  • Migration approach and sequencing
  • Phased roadmap with go/no-go gates
  • Quick wins you can act on immediately

Not sure where you stand?

Book a review with Codal

We will assess your current architecture, identify your real risks, and give you an executive-ready decision document.
Book a 30-minute review
Our delivery model

Senior-led. Evidence-based. Executable.

Every review is led by Markus personally. Every recommendation is grounded in delivery experience, not advisory distance. Every decision has an accountable owner.
01

Assess

Current-state architecture, workflow, and governance diagnostics
02

Architect

Target-state model, migration approach, and operating decisions
03

Activate

Phased implementation with continuity controls and enablement
04

Operate

Ongoing optimisation, governance cadence, and roadmap evolution
Meet the architect

Enterprise leadership requires a peer-level perspective. Markus has sat in your seat.

Our practice is led by Markus Schork, a seasoned technology leader with deep roots in global brand management and platform architecture.  Markus leads architecture reviews and executive working sessions, translating technical decisions into clear commercial trade-offs that leadership can act on.
Unilever

Former CTO, Hair Digital 

Managed global technology platforms and digital transformation for some of the world's most recognizable consumer brands.
Sanity.io

Former Director, Solution Engineering

Shaped the strategy for high-scale implementations of structured content platforms.
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Markus Schork

Markus Schork

Director of Technology Solutions
Read Markus’s full bio

Markus Schork

Director of Technology Solutions

Markus Schork is the Director of Technology Solutions at Codal, bringing more than 20 years of experience architecting and delivering complex digital products for ambitious organizations. His career spans the full evolution of the modern web, from traditional content platforms to today’s composable, headless ecosystems.

At Codal, Markus leads engineering strategy and technical direction across enterprise engagements, with deep expertise in headless CMS implementations, particularly Sanity, alongside broader work in Contentstack, Contentful, and other structured content platforms. He combines architectural rigor with a strong product mindset, guiding clients through digital transformation initiatives that modernize legacy systems and unlock long-term scalability.

Markus has partnered with brands across retail, B2B, and digital-first sectors to replatform their content infrastructure, design resilient web architectures, and align technology decisions with business outcomes. He is known for translating complex technical concepts into clear, actionable strategy, helping teams ship better products faster and with greater confidence.

View LinkedIn

Proven in high-stakes environments

We deliver where operational risk is non-negotiable

Enterprise CMS modernization at national scale

Migrating a sprawling enterprise web ecosystem from AEM to a modern, headless CMS, rebuilding the content foundation for a large environmental services organization in the U.S. without disrupting organic performance.
4
Major domains unified
1
Acquired brand consolidated

Headless commerce migration across web, content, & mobile

Rebuilding a high-traffic national pet retail website, including migrating an eCommerce site, standalone content hub, and consumer mobile app from AEM to a unified Sanity + Next.js architecture without interrupting live commerce or organic search.
25
Digital surfaces migrated
1
Legacy platform fully exited

Our technology ecosystem

We believe the best solutions are built through high-performance partnerships. Codal curates an ecosystem of elite partners to accelerate your innovation cycles and ensure your business is equipped for scalable growth.

Related capabilites

More from our content orchestration practice

Each service is designed to stand alone or work in sequence, depending on where you are.

Enterprise content orchestration

Explore how Codal helps organizations move from fragmented content operations to governed, composable systems that support scale, speed, and AI readiness.
Explore content orchestration

Migration & legacy modernization

A proven methodology for migrating from legacy CMS platforms with zero downtime, full data integrity, and no disruption to your editorial teams.
Explore a migration plan

AI-ready content foundation

We design the content models, taxonomy frameworks, and metadata standards that make your enterprise content machine-ready.
Assess your AI-readiness

Ready to build a case?

Book a 30-minute diagnostic with Markus. No obligation, just clarity on what your replatform actually involves.
Book a review with Markus now