Codal wins the 2026 Connected Commerce Award

Codal has been named winner of the Connected Commerce Award at the 2026 Commerce Awards. The award recognises agencies pushing the boundaries of B2B digital commerce, and for us, it reflects years of investment in building commerce ecosystems that actually work together. This year’s winning work was delivered in partnership with Bisco, a leading manufacturer and distributor of dental materials.

“Winning this award is a reflection of the work our team puts into every engagement. B2B commerce is complicated, and the clients we work with deserve more than a new front-end. They need systems that talk to each other, data they can trust, and an experience that reflects how their buyers actually work. That’s what we set out to build every time.” – Joe Comins, Director of Strategy, eCommerce at Codal

What the award recognizes

The Connected Commerce Award honors agencies that have moved beyond launching storefronts and into building commerce infrastructure that genuinely works together. For B2B organisations, fragmentation across ERPs, CRMs, and commerce platforms has a real cost: operational inefficiency, unreliable data, and buyers who cannot get the experience they expect.

The engagement behind this award involved a full B2B replatforming, with a real-time integration layer connecting the client’s commerce platform, ERP, and CRM into a single unified ecosystem. The goal was not isolated improvements but a commerce stack where every system shares the same data, so the experience is consistent and accurate at every touchpoint.

The results included incremental monthly revenue growth, a significantly improved self-service experience for buyers, and a platform built to scale without costly custom development.

Our approach to B2B commerce

What this award captures is something we have been building toward for a while. True commerce transformation in B2B is not about migrating to a better platform. It is about understanding how data needs to move across a business and designing a system that supports it. When the ERP, CRM, and commerce platform all draw from the same source of truth, every part of the experience improves: accuracy, personalisation, efficiency, and revenue.

This project is a model we see as repeatable for B2B companies navigating disconnected systems, outdated platforms, or digital channels that are not generating the returns they should.

Built on a strong BigCommerce partnership

This award also reflects our long-standing relationship with BigCommerce. As a BigCommerce Elite Partner and two-time BigCommerce Partner of the Year, we have launched a significant number of enterprise and mid-market clients across industries. That depth of experience is what gives us the confidence to take on transformations of this complexity, architecting solutions that go well beyond a standard implementation.