/Insights/Codal leads discussion on AI in eCommerce at the Bloomreach Edge Summit

CodalleadsdiscussiononAIineCommerceattheBloomreachEdgeSummit

Sep 20, 2023

2 min. read

An installation sign of the word "EDGE" with napa valley in the background

Codal attended the Bloomreach Edge Summit in Napa Valley, California, where we hosted an immersive discussion about the four stages of AI maturity.

There’s been a lot of talk around artificial intelligence recently, but many businesses are in the dark when it comes to areas of eCommerce that can be optimized through AI, the current solutions available, and how to get started implementing them. On August 24-25, Bloomreach hosted a two-day event in Napa Valley, California, where business leaders from across industries came together—both in-person and virtually—to discuss the challenges and opportunities surrounding AI in eCommerce.

Bloomreach is an eCommerce experience platform that offers a suite of AI-enabled tools to help merchants personalize their on-site search, product merchandising, email marketing, and more. As a close partner, Codal collaborates with Bloomreach to help mutual clients leverage AI, and ultimately drive conversions and gain a competitive edge for their brand.

Our leadership team attended the Bloomreach Edge Summit, where we hosted a workshop called A Better View: The 4 Stages of AI Maturity for Ecommerce Companies.

In this immersive discussion, we guided participants through each maturity stage: Exploration, Adoption, Guidance, and Automation. To advance from one stage to the next, businesses must have a certain level of “data readiness.” For example, to reach the Guidance stage, where AI is used to make decisions through functions like predictive analytics, data from multiple sources must be cleansed, enriched, deduplicated, transformed, and centralized via automatic—not manual—data pipelining. To learn more, check out this blog that Bloomreach published about Codal’s guide to AI maturity.

The Bloomreach Edge Summit was an unforgettable experience. On top of the incredible scenery and even more incredible wine, our team was able to talk with all kinds of business leaders about the possibilities of AI, how it’s currently reshaping the future of eCommerce, and most importantly, the necessary steps for implementing and optimizing AI solutions. We also debuted a new video highlighting how Codal can elevate your AI-powered eCommerce experience.

If you missed the Bloomreach Edge Summit, you can still watch the livestream video here. And if you’re interested in modernizing your eCommerce experience with AI and other powerful technologies, get in touch with a member of our team today!

Gibson Toombs

Topic

Unified commerce

Product engineering

Gibson Toombs

Related Insights

eBook

Manufacturing

Modernizing manufacturing commerce: 5 real problems and how we solved them

13 min. read

Article

Retail & consumer goods

A pair of glasses with several software programs running in the background

Attention SAP Commerce merchants: The time to go headless is now

5 min. read

Article

Unified commerce

The 4 stages of AI maturity in eCommerce

9 min. read

Article

Retail & consumer goods

Fingers scrolling on an iPad next to a pair of glasses, a pen, and some plants

eCommerce microservices architecture: The future of online retail

5 min. read

Article

Product engineering

A team discussing a strategy in a meeting

How to build an ERP data migration strategy

Gibson Toombs

Article

Unified commerce

Fingers typing on a laptop, displaying a line graph

What is ERP system integration and how does it work?

6 min. read

Article

Unified commerce

Developers working on a headless project

Headless commerce examples: 20 headless success stories

14 min. read

Article

Unified commerce

eCommerce SEO visualization showing keyword analysis, AI insights, and organic traffic growth with structured data for improved search visibility.

eCommerce SEO in the age of AI and LLM search

8 min. read

Want more insights to fuel your digital strategy?

Explore our latest expertise on innovation, design, and technology, or connect with us directly to see how we can help accelerate your digital transformation.