
Providing a self-service B2B buyer experience
Automating back-office tasks
Leveraging AI chatbots
Gaining valuable customer insights

Key B2B sales enablement solutions
- Order management solutions: Establishing shipping rules, managing returns, processing payments, tracking inventory and orders, and sending status updates to customers.
- Experience management platforms: Updating UX and UI designs, building landing pages, creating and sharing content, performing usability tests, and managing digital assets.
- eCommerce platforms: Designing shopping cart and checkout pages, establishing price rules, adding promotions and coupons, facilitating customer accounts, creating sales quotes, configuring products, and displaying product recommendations.
- Product information management (PIM) solutions: Establishing product taxonomy, updating product details and attributes across channels, collecting and visualizing product data, and maintaining product governance.
- Customer relationship management (CRM) platforms: Centralizing sales operations, managing client interactions, tracking the sales pipeline, and storing valuable client data.
- Content management systems (CMS): Creating, managing, and publishing sales content like web pages, blogs, eBooks, FAQ pages, and case studies.
- Configure, price, quote (CPQ) solutions: Calculating prices and generating quotes under complex pricing structures and customization options.
- Customer data (CDP) platforms: Aggregating data to create a comprehensive view of each customer, which can be used for segmentation, personalization, account based marketing, and targeted sales outreach.

Best practices for B2B eCommerce merchants
Optimize the user experience for mobile
Offer dynamic pricing
Integrate seamlessly with back-end systems
Prioritize security and compliance
Case study: Launching a B2B sales portal for a specialty retailer’s wholesale clients
Get started with B2B sales enablement for your business
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