/Insights/6 benefits of migrating to Shopify Plus

6benefitsofmigratingtoShopifyPlus

Aug 29, 2024

3 min. read

In today's fast-paced commerce landscape, enterprise organisations face the challenge of managing complex operations while striving for agility and growth. Migrating to Shopify offers a transformative solution that empowers businesses to take greater control of their eCommerce journey.

With Shopify Plus, enterprises can leverage a robust ecosystem of apps and integrations, enabling seamless scalability and rapid deployment without the need for extensive resources. The platform's user-friendly interface allows for quick customisation, ensuring brands can adapt to market trends effortlessly. In this article, we’ll deep dive into how Shopify can streamline your operations, enhance customer experiences, and drive significant growth for your business!

1) Seamless scalability for growing enterprises

As an enterprise grows, the ability to scale quickly and efficiently becomes crucial. Shopify Plus is built with scalability at its core, allowing businesses to handle high volumes of traffic, process thousands of transactions per minute, and manage expansive product catalogues—all without compromising performance. This scalability is supported by Shopify’s robust infrastructure, which is fully managed and hosted, eliminating the need for businesses to invest in costly server maintenance or worry about site downtime during peak periods.

For instance, during high-demand events like Black Friday or product launches, Shopify Plus ensures your site remains stable and responsive, providing a seamless shopping experience for your customers.

2) Rapid deployment and time-to-market

In the competitive world of eCommerce, speed matters. Shopify Plus allows businesses to deploy new features, products, or entire stores rapidly, helping them stay ahead of market trends and customer expectations. The platform’s user-friendly interface and extensive app ecosystem mean that even non-technical users can make significant changes to their online store with minimal effort.

Poppy Denyer, Senior Product Manager at Codal notes, “Shopify Plus continually evolves with its product roadmap, making continuous improvements and feature enhancements based on customer and merchant demand. Their bi-annual Shopify Editions release ensures businesses can stay up to date with modernisation, best practices, and the latest customer demands, whether operating in B2B or D2C spaces.”

Moreover, Shopify Plus supports multiple stores and internationalisation, enabling businesses to expand into new markets quickly and efficiently. This capability is particularly beneficial for enterprises looking to scale globally, offering multi-currency and multi-language support right out of the box.

3) Customization without complexity

One of the key advantages of Shopify Plus is its flexibility. The platform offers a wide range of customization options, from design and layout to back-end functionality, all without the need for extensive development resources. Shopify Plus’s intuitive drag-and-drop interface allows for easy customizations, empowering businesses to create unique shopping experiences that resonate with their brand identity.

As Poppy Denyer highlights, "Shopify Flow further provides a reason why Shopify is ahead of the game. Flows let businesses create custom automations that make sense only to their business—allowing them to use workflows without requiring a developer. Most ecommerce platforms would require custom code to trigger certain functionalities, but with Shopify Flow, you can set up actions based on what you want to achieve, whether it’s responding to a customer placing an order, abandoning their cart, or just browsing the site."

Additionally, Shopify Plus’s robust API and integration capabilities enable businesses to connect with third-party tools and services seamlessly. Whether it’s integrating with ERP systems, CRM software, or marketing automation tools, Shopify Plus provides the flexibility needed to create a tailored eCommerce ecosystem.

4) Enhanced customer experience

In today’s customer-centric world, providing a superior shopping experience is key to driving conversions and building brand loyalty. Shopify Plus offers numerous features designed to enhance the customer journey, from personalized shopping experiences to optimized checkout processes. Shopify takes care of any PCI compliance-related items, freeing the merchant from concerns or worries in this area. This allows businesses to set up their stores as they want, with the assurance that their customers will always have a safe checkout experience.

The platform’s native support for dynamic checkout options, such as Shop Pay, Apple Pay, and Google Pay, ensures a frictionless checkout experience, reducing cart abandonment rates and increasing sales. Moreover, Shopify Plus’s integrated marketing tools allow businesses to segment their audience, create personalized campaigns, and track customer behaviour, leading to more targeted and effective marketing efforts.

5) Cost efficiency and total cost of ownership (TCO)

One of the most compelling reasons to migrate to Shopify Plus is the potential for long-term cost savings. Unlike traditional platforms that require significant investment in hardware, software, and IT personnel, Shopify Plus offers a fully managed, cloud-based solution with predictable pricing. This model reduces the total cost of ownership (TCO) by eliminating the need for costly upgrades, security patches, and server maintenance.

Furthermore, Shopify Plus’s built-in security features, such as PCI compliance and fraud detection, reduce the risk of costly security breaches, ensuring your business is protected from potential threats.

6) Advanced SEO capabilities for enhanced visibility and revenue

When it comes to search engine optimization (SEO), Shopify Plus provides unparalleled flexibility, allowing businesses to tailor their SEO strategy to maximize visibility and revenue. Codal takes this a step further by offering customized solutions, such as creating custom index/noindex rules for product variants. This feature, not available out of the box on most platforms, helps avoid duplicate content and ensures that only the most valuable product pages are indexed, which can significantly boost search engine rankings.

Additionally, Codal provides multiple solutions for enriching structured data, a critical element for SEO as it is one of the primary sources of product information for search engines. By enhancing structured data, businesses can improve their product visibility across search engines, leading to increased traffic and potential revenue gains.

Shopify Plus’s ability to integrate with third-party SEO tools and support custom work within theme-based constraints allows for even greater optimization. This flexibility not only preserves SEO equity during re-platforming or migration but also offers clients the potential to see an increase in search metrics and overall revenue generation.

Codal’s expertise in Shopify Plus migration

Migrating to Shopify Plus is a strategic move that can unlock new growth opportunities for your business, but it requires careful planning and execution. That’s where Codal comes in. With over a decade of experience in eCommerce platform migrations, Codal has helped numerous brands transition from legacy systems to Shopify Plus, ensuring a smooth and successful migration process.

A prime example of our work is the migration we completed for Thermos, a global leader in insulated products. Thermos needed a scalable and robust platform to support their expanding online presence. Codal managed their migration to Shopify Plus, focusing on custom development and intricate system integrations to meet their specific needs. The result was a more responsive, user-friendly store that could handle increased traffic and deliver an enhanced customer experience.

Our team of experts works closely with your business to understand your unique needs, develop a customized migration strategy, and execute the transition with minimal disruption. From data migration and system integrations to custom development and post-launch support, Codal provides end-to-end migration services that set your business up for success on Shopify Plus.

Poppy Denyer, Senior Product Manager at Codal also noted: "Everyone knows they have to find a strategy in migrating their products, customers, and orders - but it's other items that get lost in the shuffle. Change management being one of them. A core aspect of a migration is making sure your team is equipped to work under the new ecosystem. It's our responsibility as a partner to ensure we create a plan, stay on track of that plan, and cross everything and anything off that is required in the migration."

Migrating to Shopify Plus offers enterprise organizations a powerful solution to manage complex operations, scale efficiently, and deliver exceptional customer experiences. With its robust ecosystem, ease of use, and cost-efficiency, Shopify Plus is the ideal platform for businesses looking to accelerate growth and remain competitive in the fast-paced world of eCommerce.

If you're considering a migration to Shopify Plus, partnering with an experienced agency like Codal can make all the difference.

Platform / Partner

Shopify

Topic

Unified commerce

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