/Work/Thermos

HelpingahistoricbrandfinditsfootingintheneweCommercelandscape

This case study details how Codal partnered with Thermos and its sister brand Lifefactory to migrate their legacy Magento platform to Shopify Plus in just eight weeks, while also revamping the UX/UI and introducing a product customization feature that empowers customers to design their own water bottles with colors, text, and images.

PROJECT LENGTH

3 months

ROI

156%

AVO

+20%

hand holding umbrella and thermos silver cup

Challenge

Solution

Result

The challenge

Both Thermos and its sister brand, Lifefactory, were operating on a legacy version of the Magento eCommerce platform. To continue to grow and scale its operations, Thermos determined it was necessary to migrate to Shopify Plus, a leader in cloud-based, enterprise-level eCommerce solutions — and a long-term Codal partner.

Thermos came to Codal with an ambitious task: Successfully migrate its eCommerce infrastructure from Magento to Shopify Plus in just eight weeks. We’re always up for a challenge, and working with a legendary brand on a tight timeline sounded right up our alley. Codal was proud to partner with Thermos to deliver a truly transformational eCommerce experience.

The solution

Codal began with an extensive discovery process, aimed at fully understanding Thermos’ wants, needs, expectations, and desires from the Shopify Plus platform — as well as establishing an understanding of Codal’s approach to the migration process.

After learning the ins and outs of Thermos’ existing business logic, workflows, and third-party vendors, Codal got to work. Our design and development team took the information gathered in discovery to architect a Shopify Plus solution that not only aligned with Thermos’ long-term business goals, but also integrated seamlessly with its existing technology stack.

Revamping the front and back-end experience

Codal’s UX designers revamped Thermos’ eCommerce storefront to reflect the brand’s history and values, while also creating an intuitive, streamlined customer experience. Our team worked closely with Thermos’ in-house designers, offering expertise on eCommerce best practices and the Shopify Plus platform itself. This helped to ensure that the business was seamlessly integrated into the new eCommerce platform, so that it could effectively make updates and customizations to the online shopping experience over time.

Codal’s development team provided live workshops, where the Thermos team could watch our engineers code in real time and address any questions or concerns as they arose. Codal also assisted the business in bringing all of its order fulfillment capabilities and operations in-house, after separating from a costly, outdated third-party logistics system.

The result

Outperforming industry benchmarks with a scalable eCommerce experience

Thermos primarily competes in two different industries: sporting goods and home and garden. We gathered KPI averages for businesses in both sectors, then compared those averages to the data from Thermos’ revamped eCommerce website. Here are a few game-changing results that the brand has experienced since partnering with Codal:

Daily sessions on the Thermos site are 1,360.29% greater than the sporting goods industry average, and 1,342% greater than the home & garden average.

Sessions that result in a user adding items to their cart are 75.12% greater than the sporting goods industry average, and 58.68% greater than the home & garden average.

Sessions where a user makes it to checkout are 45.62% greater than the sporting goods industry average, and 41.06% greater than the home & garden average.

In a very short timeframe, Codal helped Thermos launch a cutting-edge eCommerce website with an optimized customer experience that’s built to scale. With its fulfillment capabilities now aligned with the versatile Shopify Plus platform, Thermos is poised to deliver superior customer experiences and offer its much-loved products to a new generation of consumers.

Codal continues to work with Thermos on enhancing its eCommerce presence via cutting-edge digital solutions. We couldn’t be more proud of what we’ve accomplished so far with Thermos and are looking forward to seeing what the future holds for this historic brand.

38%

increase in conversion rate

496%

increase in CTR

468%

increase in revenue

[Codal's] ability to navigate challenges has been instrumental in achieving our goals... we couldn’t have done it without their innovation and commitment.
Nina Tejkowski, Digital Marketing Director

Industry

Retail & consumer goods

Platform / Partner

Capability

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