User-centric medical care hasn’t always been a priority for healthcare providers and organizations. But today, with a smartphone in every pocket, access to limitless resources through the internet, and research available at the click of a button, patient expectations are changing rapidly. They are demanding more transparency and convenience from providers. They expect to engage with healthcare organizations using the same digital tools that power numerous other aspects of their lives.
The growth and proliferation of high-deductible health plans (HDHPs) have also had a significant influence on...
