10CTAoptimizationtipsforhighereCommercesales

Create a sense of urgency
- Displaying a message directly next to the CTA that shows how many items are left in stock. When inventory is low, the message could read something like “Only 3 items left!”
- For limited-time discounts and promotions, attaching a countdown timer to the CTA, so that customers know exactly when the offer will expire.
- Making it immediately clear in the product description when an item is released as a limited edition.
- Providing the delivery date below the CTA, so that customers know exactly when they will receive the product if they choose to act now.
Be specific
Make CTAs look like buttons
Highlight social proof, product differentiators, and transactional assurances
Add personalization
Follow modern web design principles
- The CTA button should be brightly colored to help draw the user’s attention.
- The page shouldn’t be cluttered with excessive images or text.
- There should be white space—also known as negative space—around the CTA to make it more visually salient.
- Users shouldn’t have to scroll all the way down or to the sides of a page to find the CTA.
Establish a visual hierarchy
Embrace price anchoring
Leverage behavior-triggered popups
Perform A/B testing
Team up with Codal to optimize your brand’s eCommerce experience
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