WhyyoushouldimplementaproductfinderorproductquizforyoureCommercestore

Product finders vs product quizzes: What’s the difference?

Benefits of product finders and product quizzes

• Preventing choice overload for your customers: Choice overload—or the anxious feeling people get when trying to pick from a large selection of items—can increase your site’s abandonment rate. Product finders and quizzes will help keep your customers on track with basic questions and answers, so they’re less overwhelmed, and therefore more likely to follow through with making a purchase.

• Adding a human touch to the customer experience: Research shows that many consumers of the digital age miss the ability to interact with products and receive advice from sales representatives in person. At least some of these human elements remain in the eCommerce experience with the implementation of product finders and quizzes.

• Collecting customer data for a cookie-less future: According to Google, cookies—or files that automatically collect a website user’s browsing information and preferences—will go away in 2023, since the majority of consumers don’t like having their personal data stored by businesses without consent. This will make it more difficult for marketers to provide product recommendations and other personalized content to customers. But features like product finders and quizzes will offer a solution to this problem, since they involve users providing their personal information voluntarily.

Best practices when implementing a product finder or product quiz

• Make sure it’s easy to find: Many brands place their product finders or quizzes on the website homepage, so that new customers can easily dive right in. On other pages, direct users to it by including messages, pop ups, and sticky bars. You should also highlight it in your email and social media marketing campaigns.

• Display a progress bar: If a customer doesn’t know how many more questions they have to answer before receiving recommendations, they may become impatient and bounce. Avoid this by displaying a progress bar at the bottom of the page that clearly shows how far along the user is in the process.

• Capture the user’s email address: At the end of the quiz or conversation, present a lead capture form so that your marketing team can target users with future personalized offers and promotions.

• Consider including a discount: If you offer a discount at the beginning or end of the interaction, users of your product finder or quiz are more likely to convert into paying customers.

• Keep the results to a minimum: To avoid choice overload, make sure your product finder or quiz is designed to present the user with a relatively small number of recommendations or options.

Plan and execute a personalization strategy for your eCommerce store