What's Inside
What exactly is personalization in eCommerce? Why does it matter?And how is it implemented and managed?
Digital technology has fundamentally changed the way people interact with businesses, purchase products, and establish brand loyalty.
Before the eCommerce revolution, consumers were accustomed to browsing stores, chatting with sales representatives, and physically seeing and touching products. Now, those same consumers expect fast, user-friendly online shopping experiences that are accessible via multiple platforms and devices.
While online stores may be more convenient than their brick-and-mortar predecessors, they often lack the kind of human touch that keeps customers engaged and on track to buy. That’s where eCommerce personalization comes in.
