
What is shopping cart abandonment?
- Automotive: 98.6%
- Airlines: 90.1%
- Hotels: 87.5%
- Consumer electronics: 85.4%
- Retail: 84.5%
- Travel: 79.9%
- Pharmaceutical: 76.9%
- Insurance: 67.9%
Why Do Online Shoppers Abandon Carts?
- The checkout process is too long and too complicated.
- Website errors prevent the customer from moving forward.
- The customer has a low intent to buy.
- Shipping costs are too high.
- No guest checkout option is available.
- The customer is given limited payment options.
- The customer is concerned about the site’s security.
- The return policy is unsatisfactory.
- The customer tries to apply a broken coupon code.
- The site doesn’t provide adequate customer support.
Why is shopping cart abandonment a problem for retailers?
What is shopping cart recovery?
Abandoned cart emails
Abandoned cart retargeting

How to avoid shopping cart abandonment
Establish trust
Offer guest checkout
Display a checkout progress bar
Include thumbnail images and links for cart items throughout checkout
Be transparent about costs
Enable seamless navigation between cart and store
Reduce page load times
Display strong calls to action (CTAs)
Allow carts to be saved easily
Conduct A/B testing

Improve your UX and reduce shopping cart abandonment with Codal

Gibson Toombs
Gibson Toombs

Gibson Toombs
Gibson Toombs
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