Cost Plus Drugs Logo

RevampingthebackendsystemforCostPlusDrugstostreamlineoperations&boostprescriptionfulfillment

This case study highlights how Codal transformed Cost Plus Drugs' digital infrastructure, addressing critical limitations and empowering significant operational improvements.

SIGNIFICANT

cost savings

ENHANCED

operational efficiency

ACCELERATED

innovation

Cost Plus Drugs Homepage
Cost Plus Drugs is an innovative online pharmacy that focuses on providing affordable prescription medications directly to their patients. Their mission is to bridge the gap in the pharmaceutical market by manufacturing or purchasing medications in-house, ensuring lower prices and faster access for their customers.

The challenge

Cost Plus Drugs had quickly established itself as a transformative force in the pharmaceutical industry, driven by its commitment to provide people with affordable medications. This period of significant growth and innovation, however, then highlighted a critical need for greater control over their digital infrastructure. While the existing platform was functional, it became clear that to truly accelerate the product roadmap and deliver new features at the pace the evolving business demanded, the company needed a more agile and customizable environment.
A key strategic goal was to unify what were then two distinct experiences — Cost Plus Drugs and Cuban Card — into a single, streamlined platform. The move wasn't necessarily about rectifying an issue with the previous technology provider, but rather about empowering Cost Plus Drugs with the autonomy to rapidly iterate, scale, and integrate features that would meet customers' needs with unprecedented speed. This self-direction would enable them to build a unified, future-proof platform, free from external dependencies and limitations.

"Codal has been a valuable partner in enhancing our digital pharmacy platform, bringing deep technical expertise and a strategic, collaborative approach. Their commitment to innovation and industry best practices has helped us advance our mission of making medications more affordable and accessible."

- Paul Vasquez, COO and Head of Pharmacy

The solution

Codal was chosen for this project due to our proven expertise in custom website development, deep experience in the healthcare industry, and our commitment to tackling any challenge thrown our way. Referred by a trusted partner, Cost Plus Drugs recognized our ability to tackle complex engineering challenges with efficiency and agility. Our experience in HIPAA-compliant development and our adaptive problem-solving mindset also made us the ideal partner.

Optimizing pharmacy operations through strategic customization

Before diving into development, Codal conducted a thorough discovery process. This involved deep dives into Cost Plus Drugs' existing workflows to identify key bottlenecks and areas for improvement. We carefully mapped out their operational needs, from prescription processing to customer service interactions, to ensure a holistic understanding of their unique challenges. The process revealed the critical need for a more adaptable platform, capable of handling their high-volume operations and complex data requirements.
Based on these insights, we implemented unique solutions tailored to Cost Plus Drugs’ needs. We restructured their backend architecture, enabling them to implement new custom capabilities and providing the flexibility to scale as needed. Key features of the new platform include:
  • Enhanced data control: comprehensive data visibility, particularly in ordering and fulfillment, to empower Cost Plus Drugs to optimize processes and improve user experience.
  • Improved API functionality: elimination of dependency on a third-party tool for requests by utilizing Saelor to offer a more user-friendly and upfront solution.
  • Real-time updates: implementation of real-time updates for content management (CMS) and pricing to ensure accuracy and efficiency.
  • Customer service customizations: tailored solutions to enhance customer service capabilities and streamline prescription processing.
  • RX audit and copay issue resolution: an RX audit system to identify and resolve errors when insurance or copay requests fail.
  • Bulk user migration: seamless migration of users and active prescriptions.
  • Dependents management: customers are now able to manage their children’s information within a single account, enhancing the platform’s family-friendly and user-centric design.
  • Upgraded order processing: a significant upgrade streamlining the order handling process between the eCommerce platform and the pharmacy fulfillment partner, improving operational efficiency.
  • Custom authentication system: replaced a costly licensed authentication solution with a fully custom-built alternative, resulting in projected savings of millions of dollars annually.
  • Auto refill functionality: developed and integrated a robust auto refill capability, enabling patients to toggle automatic prescription refills per eligible Rx, increasing adherence and user convenience.
  • Data-driven insights: built robust reporting tools for user behavior, order history, insurance orders, and financial analytics, enabling leadership to make informed, strategic decisions.

The result

Significant cost savings and performance improvements

The completion of this project marked a significant milestone for Cost Plus Drugs, delivering a modern, scalable platform that significantly improved operational efficiency and customer experience. Codal’s work enabled faster and more efficient prescription fulfillment, benefiting both the company and its users.
Some of the most notable results include:
  • Accelerated feature release: increased the speed at which new capabilities could be launched, empowering faster innovation and responsiveness to market demands.
  • Enhanced performance: achieved significantly faster integration and identification of issues, enabling quick resolution of medication challenges.
  • Real-time updates: introduction of real-time medication timing updates, integration with insurance providers via a pricing API, and dynamic real-time pricing updates.
  • Seamless user migration: successful migration of users and active prescriptions, managing thousands of users and custom prescriptions every weekend.
  • Enhanced user experience: the introduction of the dependents feature provides a more user-centric platform for families.
  • Improved order fulfillment: the updated ordering process had led to all-time lows in the time difference between order placement and fulfillment, with limited cancellations.
  • Comprehensive reporting: developed robust tools for tracking user behavior, fulfillment data, order history, insurance transactions, and financial performance.
  • Unified order and customer management: merged Cost Plus Drugs and Team Cuban Card into a single integrated system, with plans for a holistic site consolidation.
  • Automated refill functionality: enabled patients to opt in to automatic refills for eligible prescriptions, improving medication adherence and user satisfaction.
The transformation of Cost Plus Drugs' platform is a testament to the power of strategic technology investment. By overcoming legacy constraints and embracing a scalable, flexible system, they have positioned themselves for sustainable growth, expanded service offerings, and a superior customer experience.
Codal is proud to be a trusted partner in their journey, ensuring their technology continues to drive innovation in the pharmaceutical industry. Through a blend of engineering excellence, strategic planning, and user-focused innovation, Cost Plus Drugs is now equipped to expand their impact, serving millions of users with an enhanced, technology-driven approach to pharmacy fulfillment.
Cost Plus Drugs Pricing Calculator Mockup

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Cost Plus Drugs’ backend revamp & prescription fulfillment case study