CPAP.com, a family-owned business established in 1999, has grown into a leading global online retailer of CPAP equipment and accessories, serving over two million sleep apnea customers.
Services & Technology
The Challenge
cpap.com recognized the need to migrate from its legacy eCommerce platform to overcome system limitations and drive greater efficiency and growth. The company’s existing platform lacked flexibility for third-party integrations, burdened them with manual, error-prone prescription validation, and struggled to manage their complex product catalog.
To solve these challenges, cpap.com required a new solution complete with scalability through flexible integrations, automated prescription processing via advanced machine learning, and sophisticated product management to handle complex variants and compliance. Additionally, the new solution needed to include seamless SEO migration to ensure existing search engine rankings and traffic are maintained.
The Solution
Recognizing the complexity of cpap.com’s challenges, we initiated a strategic discovery process. It was not just about identifying surface-level issues; we aimed to understand the root causes hindering their growth. Through this deep dive into their operational landscape, including meticulously mapping existing pain points, determining current architectural limitations, and uncovering the complex intricacies of their manual prescription validation process, a clear picture emerged. It became evident that Shopify, with its inherent flexibility, scalability, and modern eCommerce capabilities, was the optimal platform to address cpap.com’s specific needs and pave the way for their future success.
From this holistic understanding, coupled with our expertise in custom eCommerce solutions and enterprise-level Shopify development, we crafted a tailored solution. We executed a comprehensive digital transformation, including a full website redesign, a seamless Shopify migration, and the development of an AI-powered prescription processing system. The result is a robust and scalable solution precisely aligned with CPAP.com's unique needs.
eCommerce Platform Migration and Website Redesign
Leveraging Shopify, we redesigned cpap.com’s digital presence with a modern, user-friendly interface that reflects their updated brand identity. We used Shopify's modular ecosystem to build a website that seamlessly integrates both standard and custom theme development. This ensured a smooth transition from their legacy platform, significantly enhancing performance, scalability, and overall user experience.
Recognizing cpap.com’s strong emphasis on SEO and the vast scale of their product catalog, we conducted a detailed SEO migration to preserve their established rankings. This involved carefully managing a high volume of products and SKUs.
We also addressed cpap.com’s complex product requirements inherent to their business, including intricate variant handling, detailed metafield content, and critical prescription requirements, ensuring a comprehensive and compliant solution.
Some key improvements of the new website include:
The Shopify page customizer enables cpap.com to make real-time content updates without developer intervention.
Interactive product quiz flows for personalized shopping experiences by guiding users through a series of targeted questions to find the best CPAP machines, masks, and accessories.
Custom, advanced metafields and metaobjects enhance product organization and content flexibility for better customization.
AI-Powered Prescription Processing
One of the most innovative aspects of the project was the development of a scalable, AI-driven prescription validation system. cpap.com’s previous manual review process was time-consuming and error-prone, so Codal partnered with AWS to create an automated, intelligent solution.
Our approach combined AWS Textract for Optical Character Recognition (OCR) extraction with AWS Bedrock, a platform that allows businesses to build and scale AI applications using large language models. Within Bedrock, we leveraged Anthropic Claude, an advanced natural language processing (NLP) model to intelligently interpret and validate prescription data. This hybrid AI solution dramatically improved prescription processing, reducing the need for manual intervention and accelerating order fulfillment.
Key features of the system include:
Intelligent data extraction: AI-enhanced OCR improves accuracy when reading structured and unstructured prescription data, including handwritten forms.
Automated validation and processing: The system evaluates extracted metadata, applies complex logic sets, and determines prescription validity without human intervention.
Order automation and CSR support: If a prescription is valid, the system automatically processes the order; if further review is required, it alerts a customer service representative.
The backend prescription processing system was exceptionally complex, requiring a significant effort to map out various user flows and expected outcomes for prescriptions and orders. This included the meticulous management of 99 metafields, ensuring a robust and efficient system.
The Result
Custom eCommerce Solutions & AI Automations Drive Future Success
The completion of cpap.com's digital transformation marks a significant milestone, delivering a modern eCommerce platform and an innovative AI-driven prescription processing system. Throughout the project, we continuously addressed complex challenges, such as OCR accuracy and model training techniques, in a timely manner and were dedicated to creating the best possible solution. The successful migration to Shopify enables cpap.com to present a reimagined brand identity and an enhanced user experience. Intuitive navigation and personalized product recommendations empower customers to efficiently locate and purchase products.
The deployment of the intelligent prescription processing solution is a key achievement for our team. We architected a first-of-its-kind system, leveraging generative AI to significantly improve processes for both internal and external users. The solution establishes a new benchmark for document processing within the healthcare eCommerce sector, and cpap.com now has a robust, future-proof platform, strategically positioning them for sustained success.
"Codal was an invaluable partner in our digital transformation and rebrand launch. They led the design and development of our new eCommerce platform, guiding us through a seamless transition from Magento and custom-built systems to the Shopify ecosystem, improving performance, scalability, and the customer experience."
Adam Lazarus
Director of Product, cpap.com
