Design is more than what something looks like — it’s how it works, feels, and fits into people’s lives. Our capabilities span strategy, design, and systems to help create experiences that are not only usable, but meaningful.
Experience research & strategy Understanding your users starts with listening. Through research and observation, we uncover the behaviors, motivations, and needs that help shape thoughtful, informed decisions.
Experience research & strategy
Product design From first tap to final interaction, we design digital products that feel natural to use. Our focus is on clarity, usability, and flow, so your users can get things done without friction.
Product design
Service design See the full picture: front-end touchpoints, back-end workflows, and everything in between. We design systems that feel seamless for your users and make sense for your teams.
Service design
Brand & visual design We translate your brand into a visual language that’s clear, consistent, and meaningful. Whether it’s a digital product or a full ecosystem, we shape design systems that reflect who you are and how you want to show up.
Brand & visual designOur human-centered design process is grounded in empathy. Each phase is designed to reduce guesswork, increase alignment, and meet your company goals.
Our process begins by immersing our team in your users’ world, be it through qualitative interviews, quantitative surveys, or observational research. This approach uncovers genuine insights into their internal and external behaviors, needs, and challenges, so we can design solutions that truly resonate.
During the define stage, we synthesize our findings into clear problem statements and user needs. This frames the experience challenges, establishes attainable success metrics, and aligns the project with your strategic objectives.
Now that we’ve got an understanding of what needs to be fixed, tweaked, or built, our team facilitates brainstorming sessions to identify the best path forward. Any ideas we come up with during this stage will be stress-tested for feasibility and viability.
Our team thrives on rapid iteration and early prototyping. By starting with low-fidelity wireframes and testing, we gather feedback early to enable our teams to refine the experience before development begins. This is vital because it saves you time and budget.
Transitioning from planning to execution, we run efficient sprints that drive both design and development forward. Our collaborative process ensures the final product is user-centered, high-performing, and aligned with your goals.
“[Codal's] deep bench of expertise, strong industry relationships, and forward-thinking approach allowed them to solve challenges quickly and with the future in mind. We couldn’t be more pleased with the results.”
"[Our designer] has been a fantastic partner to work with. His designs are consistently high-quality, and we’ve especially appreciated his organisation and the extra effort he is putting into providing helpful resources — like banner dimensions, copy length guidelines, and design notes — which will help our work be more efficient and successful once the project is completed."
"From the outset, [the Codal] team demonstrated a collaborative spirit that made our partnership seamless. They took the time to understand our unique needs and worked closely with us to ensure that every aspect of the application was tailored. The Codal team was not only responsive but also proactive in suggesting solutions that enhanced the project’s outcome. "
At Codal, we combine our deep expertise and human-centered approach to transform complex challenges into intuitive, high-performing digital experiences that truly resonate and drive your ambitious growth.
years of designing exceptional digital experiences
global experience design experts
of design project hours completed
Human-centered design is an approach that puts people at the heart of every decision. Instead of assuming what users need, we take the time to understand their behaviors, challenges, and goals, and then use those insights to shape thoughtful, effective solutions. The benefit? You end up with digital experiences that aren’t just usable, but meaningful. In turn, they are more likely to drive adoption, loyalty, and measurable impact.
UX design focuses on the interaction between a user and a specific digital product… think buttons, flows, and layouts. Service design zooms outward. It looks at the entire ecosystem of touchpoints: digital, physical, and operational. If UX design is about how a user books an appointment on your site, service design considers how that appointment gets confirmed, rescheduled, and fulfilled across systems and teams.
We don’t just collect feedback; we connect the dots. Through interviews, observations, and testing, we surface patterns in what users say and do. We then synthesize these into clear takeaways, including what’s working, what’s confusing, and where there are gaps. That insight becomes the foundation for our design strategies, whether it’s reworking a navigation, refining a checkout flow, or rethinking a product’s role entirely.
Absolutely. While we often partner end-to-end as it’s where the most value for you as a client lies, we’re just as comfortable jumping into a specific phase which could be a brand refresh, component audit, usability testing, and more. We’ll meet you where you are at and build from there.
We don’t begin with features. We begin with people.
