End-to-endexperiencedesign
Design is more than what something looks like — it’s how it works, feels, and fits into people’s lives. Our capabilities span strategy, design, and systems to help create experiences that are not only usable, but meaningful.
Our experience design capabilities
Experience strategy & research
Understanding your users starts with listening. Through research and observation, we uncover the behaviors, motivations, and needs that help shape thoughtful, informed decisions.
Product design
Service design
Brand & visual design
Featured work
Transforming cpap.com's digital experience with Shopify & AI-powered prescription processing
Transforming cpap.com's digital experience with Shopify & AI-powered prescription processing
Revamping Mt. Hood Meadows’ eCommerce experience
Revamping Mt. Hood Meadows’ eCommerce experience
Empowering a healthcare company's data management with a unified dashboard
Empowering a healthcare company's data management with a unified dashboard
How do we meet empathy with execution?
Our human-centered design process is grounded in empathy. Each phase is designed to reduce guesswork, increase alignment, and meet your company goals.
1
Empathize
Our process begins by immersing our team in your users’ world, be it through qualitative interviews, quantitative surveys, or observational research. This approach uncovers genuine insights into their internal and external behaviors, needs, and challenges, so we can design solutions that truly resonate.
2
Define
During the define stage, we synthesize our findings into clear problem statements and user needs. This frames the experience challenges, establishes attainable success metrics, and aligns the project with your strategic objectives.
3
Ideate
Now that we’ve got an understanding of what needs to be fixed, tweaked, or built, our team facilitates brainstorming sessions to identify the best path forward. Any ideas we come up with during this stage will be stress-tested for feasibility and viability.
4
Prototype & plan
Our team thrives on rapid iteration and early prototyping. By starting with low-fidelity wireframes and testing, we gather feedback early to enable our teams to refine the experience before development begins. This is vital because it saves you time and budget.
5
Execute
Transitioning from planning to execution, we run efficient sprints that drive both design and development forward. Our collaborative process ensures the final product is user-centered, high-performing, and aligned with your goals.
Our impact, in their words
“[Codal's] deep bench of expertise, strong industry relationships, and forward-thinking approach allowed them to solve challenges quickly and with the future in mind. We couldn’t be more pleased with the results.”
Adam Lazarus
Director of Product
"[Our designer] has been a fantastic partner to work with. His designs are consistently high-quality, and we’ve especially appreciated his organization and the extra effort he is putting into providing helpful resources — like banner dimensions, copy length guidelines, and design notes — which will help our work be more efficient and successful once the project is completed."
Debbie Johnson
Vice President, Digital Marketing & Sales
"From the outset, [the Codal] team demonstrated a collaborative spirit that made our partnership seamless. They took the time to understand our unique needs and worked closely with us to ensure that every aspect of the application was tailored. The Codal team was not only responsive but also proactive in suggesting solutions that enhanced the project’s outcome. "
Chris D.
Project Manager
Why choose Codal for experience design services?
At Codal, we combine our deep expertise and human-centered approach to transform complex challenges into intuitive, high-performing digital experiences that truly resonate and drive your ambitious growth.
16+
years of designing exceptional digital experiences
12+
global experience design experts
HUNDREDS OF THOUSANDS
of design project hours completed
Latest insights
Why tree testing and card sorting are essential for UX success
Why tree testing and card sorting are essential for UX success
10 key UX metrics and how to improve them
10 key UX metrics and how to improve them
Got questions about design? We’ve got answers.
Human-centered design is an approach that puts people at the heart of every decision. Instead of assuming what users need, we take the time to understand their behaviors, challenges, and goals, and then use those insights to shape thoughtful, effective solutions. The benefit? You end up with digital experiences that aren’t just usable, but meaningful. In turn, they are more likely to drive adoption, loyalty, and measurable impact.
Build with intention
We don’t begin with features. We begin with people.
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