PoweringgrowthwithsmartereCommerce&productdatamanagement
Codal transformed ExpressMed’s online presence by migrating its store to Shopify Plus, redesigning the DTC site and FSA Market, and implementing Salsify PIM. Customers now enjoy a faster, more intuitive shopping experience, while internal teams can update thousands of products across channels with ease. These improvements reduced operational costs, boosted conversions, and set the stage for accelerated growth in the health and wellness market.
PRODUCTS SYNCED ACROSS CHANNELS
8,500+
FASTER CHECKOUT
with DTC and FSA/HSA suppport
SITES LAUNCHED
2

ExpressMed is an online retailer offering competitive prices and speedy delivery for health and wellness products from many of the industry’s most trusted brands.

The Codal team is great to work with. They’re highly responsive and transparent, and they get things done the first time without needing additional clarification. Because of Codal, we were able to launch our new site on time and on budget. This is how business should be done.
- Arne Brandon , CEO of ExpressMed
The challenge

The solution
Optimizing eCommerce operations and UX with Shopify Plus and Salsify

The result
- Lowered ExpressMed’s cost of ownership by migrating the business to Shopify Plus.
- Enhanced the customer experience with data-driven UX/UI design, resulting in more conversions and sales on the DTC website, fewer fees paid to third-party retailers like Amazon, and greater profitability for the business overall.
- Launched FSA Market, an online store that allows customers to purchase healthcare products with their FSA or HSA card.
- Integrated Salsify’s PIM to help the team manage massive amounts of product data across ExpressMed and FSA Market, enabling faster and more efficient updates.
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Curious about what’s possible?
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