B2B AI ordering solutions

The new era of B2B AI ordering

Codal and Shopify help enterprise B2B teams operationalize AI-assisted commerce workflows that improve speed to order, reduce manual handling, and strengthen governance across complex buying journeys.

Clutch

Design Rush

Trusted by leading B2B enterprise brands

B2B commerce is getting more complex; your ordering model needs to keep up

Enterprise buyers aren’t waiting for infrastructure to catch up. They’re prioritizing:

Order velocity: Moving from slow manual processing to faster assisted execution.
Operational efficiency: Reducing manual intervention across high-volume ordering motions.
Scalable growth: Expanding B2B channels without linear headcount growth.
Commercial control: Enforcing approvals, policies, and accountability across workflows.

Most legacy ordering infrastructure wasn’t built to deliver all these needs at once.

Codal + Shopify close that gap by combining AI-assisted workflows with governed, platform-native commerce infrastructure built to actually meet enterprise teams’ growing needs.

AI should improve commercial performance, not add complexity

For enterprise B2B, AI is valuable only when it improves measurable business performance: faster cycle times, tighter control, and better operational leverage.

Codal’s approach combines workflow orchestration, governance, and platform execution to deliver those outcomes in production environments.

AI-enabled buyer journeys

Designing interactions that adapt to buyer context and intent across the full B2B lifecycle.

Commerce workflow orchestration

By leveraging Shopify Flow, we orchestrate the entire commerce journey, from order capture and AI-generated drafting to automated routing and approvals, ensuring every transaction aligns with your complex B2B business rules.

Governance, controls, and trust

Embedding policy, permissions, and accountability into AI-assisted commercial processes.

Platform integration and scalable execution

Operationalizing modern B2B commerce through Shopify and the wider enterprise ecosystem.

Buygent

Proof of AI-assisted B2B ordering at work

Buygent demonstrates how AI-assisted ordering can translate fragmented buyer intent into governed, execution-ready commercial actions.

Accelerates conversion from inbound order intent to draft commercial action
Reduces manual processing load for internal teams
Maintains governance through workflow and approval controls
Improves visibility and consistency across the ordering process
Maintains governance through Shopify Flow-powered approval triggers

Webinar

The New Era of B2B AI Ordering

Enterprise B2B teams are still losing time and revenue to fragmented order inputs. Messy emails, unformatted PDFs, and rigid legacy EDI systems that were never built to scale. This Shopify-sponsored live session with Codal and Shopify experts breaks down how to replace those manual workflows with AI-assisted ordering operations that are governed, automated, and built for high-volume execution.

Join us on April 22nd at 10:00am CST to see what’s possible.

Save your spot

Webinar_The new Era of B2B AI Ordering Live Session

Commercial impact for enterprise B2B teams

Where AI-assisted workflows and Shopify-based orchestration can create measurable enterprise value.

Revenue performance

Faster path from intent to transaction and better capture of repeat/replenishment demand

Cost & efficiency

Less manual handling per order motion and more productive internal commercial operations

Risk & control

Strong policy enforcement and clear approval and accountability model

Scalability

Repeatable operating model across teams and regions and growth without equivalent operating overhead expansion

We’re one of Shopify’s most trusted enterprise B2B partners

We’ve spent over a decade building commerce systems for enterprise teams.

Shopify Platinum Partner: Recognized by Shopify for delivering enterprise-grade implementations, not just standard storefronts.
Full-stack B2B capabilities: From discovery and strategy to design, development, and post-launch optimization, we own the entire engagement.
Shopify Flow expertise: We build the orchestration layer most partners can’t. Custom approval chains, AI-assisted order drafting, policy enforcement, and automated routing baked directly into Shopify’s workflow engine.
ERP & enterprise integration experience: We’ve connected Shopify to the systems enterprise B2B teams already run on, ERPs, CRMs, procurement platforms, custom internal tools, and more, without the complexity that typically derails these projects.
AI & commerce, not AI or commerce: Most AI implementation partners don’t understand commerce. Most commerce partners don’t understand AI. We’re at the intersection, which is exactly where B2B AI ordering lives.