
THE VALUE OF UX
- Implement micro-interactions
- Deliver personalized product page recommendations
- Make your site multilingual
- Simplify the checkout process
- Upgrade your load balancer to increase site speed
- Optimize call-to-action (CTA) buttons
- Implement a responsive web design
- Conduct customer surveys
LOWER DEVELOPMENT COSTS
ACCELERATED KEY PERFORMANCE INDICATORS (KPIS)
- Customer lifetime value
- Customer retention rate
- Average order value
- Customer acquisition cost
- Time on site
- Churn rate
EFFECTIVE USER TESTING
- How long it takes users to complete specific tasks like checkout or account creation
- What features and content users do and don’t interact with
- Which parts of the navigation flow cause confusion or frustration

HOW TO CALCULATE THE ROI OF YOUR UX ACTIVITIES
BOTTOM LINE

Gibson Toombs
Gibson Toombs
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Gibson Toombs
Gibson Toombs
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