Let’s say you’re the proud owner of one of the roughly half a million online stores that use Shopify, arguably the most popular eCommerce platform on the market. You like Shopify’s scalable software-as-a-service model, the simplicity of its dashboard, its exhaustive library of themes, and that all of it is effortless to manage on your end.
Let’s say, due to the robust merchant platform (with a bit of help from your eCommerce web design and development agency , your business is growing! Congratulations!
But scaling doesn’t happen without growing pains, and at some point, the standard Shopify package simply won’t be able to aptly serve your business. At some point, you’ll need to upgrade to Shopify Plus, the eCommerce service’s enterprise solution.
But “at some point” isn’t exactly helpful to a storeowner such as yourself. That’s why Codal, a top-ranked eCommerce web design company and certified Shopify Plus partner, decided to offer a more concrete solution. Here are a few indicators that it’s time to take your online store to the next level.
IS IT TIME TO STAND OUT?
As I’ve mentioned, Shopify’s roster of website themes and layouts is expansive enough to serve a nascent business’s needs, no matter the sector. But at the end of the day, these options are templates with a limited level of customization. In other words, it can be tough for your store to stand out when using a design template, especially in the packed market space of online retail.
And standing out is an inextricable component to eCommerce stores. Online shoppers are fickle—it’s likely they can accomplish their buying goals at any number of retail sites—and the competition is just a click away. When buyers have the entire Internet to choose from, standing out becomes necessary for survival.
Shopping cart abandonment is one of the toughest obstacles online merchants face—and it’s because buyers know there’s no end to where they can take their business.
Shopify Plus offers a much higher level of customization than your typical merchant platform, chiefly by providing complete control over your site’s JavaScript and CSS. Pair this amount of access with the right development know-how, and suddenly you’re enhancing your store’s experience to a level of quality your customers can’t find anywhere else.
IS IT TIME TO OPTIMIZE YOUR SALES STRATEGY?
Shopify Plus doesn’t just give you full permission to go underneath the hood of your online store—it also offers a Scripting feature, which enables you or your software development agency to easily implement custom business logic to kick your sales strategy up a few notches.
These include all sorts of deals and promotions, including percentage-based discounts, free shipping, free gift offers, BOGO deals, or even product bundles. eCommerce sites using a subscription-based model can easily set up tiered pricing.
Harnessing custom business logic can not only revamp your sales strategy, but can help enhance the entire customer experience of your store.
IS IT TIME TO REVISIT SECURITY CONCERNS?
Every Shopify package, no matter the tier, prioritizes the security of sensitive financial and personal data above all else. Shopify is Level 1 PCI DSS compliant, a very fancy piece of industry jargon that essentially means that your shoppers debit or credit card data is collected, stored, and handled securely. It’s also a legal requirement if your online store wants to accept card-based payments.
Additionally, Shopify Plus includes regular compliance appraisals, fraud detection services, and a slew of other cybersecurity offerings, all in one, neat package. Bundling these crucial security measures not only helps save money, but also saves the time and effort of comparing off-the-shelf security options, or even building them out custom.
ARE YOU USING MAGENTO?
If you’ve turned a critical eye to your online store, asked yourself the questions discussed here, and still remain unsure if Shopify Plus is right for you, consider a question with a more concrete answer: are you using Magento as your current eCommerce platform?
If the answer is yes, you already qualify for Shopify Plus’s new migration offer. Until June 30th, 2018, Magento users that switch to Shopify Plus will get six months free of the enterprise eCommerce platform. And by partnering with a certified Shopify Plus partner like Codal , you can ensure you get the most out of your free half-year with the most dominant eCommerce solution on the market.
There are countless factors to weigh when determining the right platform for your online store, and it’s easy to be overwhelmed by a decision that can make or break your website. That’s why we recommend taking some of the burden off your back by consulting with the experts. Drop us a line —we’re more than happy to help you optimize your online store and take your eCommerce to the next level.
