
Modern B2B and B2C buyers have similar expectations
There are many benefits of B2B eCommerce for wholesalers
- Enhancing the client experience: With a user-centric, responsive, self-service sales portal, your customers can quickly and easily find products and make purchases from their desktop or mobile device—and without the help of a sales representative. This level of user convenience promotes higher sales, fewer customer service requests, and stronger client relationships over time.
- Attracting more customers: An effective omnichannel B2B eCommerce strategy will help your brand reach customers around the world via its website, social media platforms, and digital marketplaces.
- Automating manual processes: By implementing the right tools, you can automate repetitive and time-consuming tasks in domains like inventory management, order fulfillment, and billing—resulting in higher productivity and efficiency across teams.
- Leveraging data: Through data analytics, you can get to know your customers better by seeing how they interact with the sales portal. Collecting, centralizing, and analyzing user data enables smarter decisions when it comes to optimizing the website, developing new products, sharpening sales and marketing strategies, and so on.
- Lowering costs: Because your buyers won’t require as much assistance from sales or customer service representatives, B2B eCommerce allows you to cut down on payroll costs.
B2B eCommerce platforms are becoming more advanced
- Do the platform’s costs align with your project’s budget? This will depend on how big your business is, how long it takes to set up the website, who will be maintaining the site, and a variety of other factors.
- Can the platform integrate with other critical third-party applications, like your business’ ERP, CRM, CMS, and so on? This is imperative for establishing smooth workflows and data communication between different teams and systems.
- Does the platform offer modern search and browsing capabilities? This will play an important role in streamlining the buyer experience, especially if your business offers many different products and variants.
- Is the platform designed to enable SEO and other content marketing strategies? Responsive web pages, customizable URL structures, and optimized content are essential when it comes to securing high rankings in search engines.
- Does the platform support a wide range of payment gateways and options? Providing the ability to use different payment methods and currencies will help reduce friction in your buyer journey.
Getting started with wholesale eCommerce

Gibson Toombs
Gibson Toombs

Gibson Toombs
Gibson Toombs
Related Insights
Article
eCommerce

eCommerce returns management: How is your business handling holiday returns?
eCommerce returns management: How is your business handling holiday returns?
Article
eCommerce

Avalara & Codal: Delivering compliant eCommerce experiences in a landscape of ever-changing tax laws
Avalara & Codal: Delivering compliant eCommerce experiences in a landscape of ever-changing tax laws
Article
eCommerce

Codal hosts roundtable discussion on enterprise eCommerce at the 2023 Shopify Partner Summit
Codal hosts roundtable discussion on enterprise eCommerce at the 2023 Shopify Partner Summit
Article
eCommerce

Salsify & Codal: Streamlining product experience management across multiple channels
Salsify & Codal: Streamlining product experience management across multiple channels
Article
eCommerce

Codal leads discussion on AI in eCommerce at the Bloomreach Edge Summit
Codal leads discussion on AI in eCommerce at the Bloomreach Edge Summit
Article
eCommerce

Yotpo & Codal: Helping eCommerce merchants better understand consumers, improve products, and drive conversions
Yotpo & Codal: Helping eCommerce merchants better understand consumers, improve products, and drive conversions
Article
eCommerce

How ShipperHQ and Codal solve shipping pains for eCommerce merchants
How ShipperHQ and Codal solve shipping pains for eCommerce merchants