Headless eCommerce transformation for global retailer

GORE designs and manufactures cutting-edge apparel products for endurance athletes to enhance their experience in all-weather conditions.

The challenge

GORE was operating separate online stores for five brands in 16 countries, with each site running on its own isolated set of tools and workflows. Most of the tools were outdated and costing the company significant time, money, and resources.

The company was also contracting much of its eCommerce operations to a costly, inefficient third-party provider, resulting in workflow bottlenecks and a lack of business scalability. Updates to online stores were slow to implement, product time-to-market was constantly impeded, and order fulfillment had a lengthy turnaround time.

To solve these challenges, they sought to bring all of its eCommerce operations in-house to deliver a superior customer experience, while also streamlining internal processes and procedures.

As a trusted partner to GORE, our task was to design and develop a responsive, agile eCommerce ecosystem. The new system needed to effectively respond to market trends, customer feedback, and data, as well as deliver a better, faster, and smarter online shopping experience.

The solution

The first step in this project was to complete a full discovery. Our team gained an understanding of GORE’s current eCommerce ecosystem, from its various tools and processes, to the strengths and weaknesses therein.

We worked in close collaboration with the GORE team to understand the business logic, workflows, procedural tasks, required input/ output information, and solutions necessary for the eCommerce site.

Our team identified, defined, and documented all existing and proposed features and functionality for the site, while determining all relevant third-party plugins for each feature. Based on information gathered during the discovery process, we created the technological roadmap to deliver a transformative eCommerce solution that would bring the company into the next generation of online retail.

The result

We delivered a headless eCommerce solution, empowering GORE to grow its international presence, scale internal operations, and consistently deliver a superior customer experience in the current and future retail landscape.

This project is a solid example of why so many retailers consider headless architecture to be the future of eCommerce. With key functionality like multi-language and multi-currency support, along with the ability to rapidly deploy new content and user experiences across channels, the modern approach enables GORE, and its sister brands, to be more nimble and responsive to ever-evolving industry trends and customer behavior.

Working with our extensive set of eCommerce technology partners, including the robust BigCommerce platform, we successfully crafted a cutting-edge headless eCommerce solution that enables long-term, sustainable growth for GORE and its family of brands.