Shopware

Ethan works with brands at the intersection of digital strategy and commerce, helping them translate ambitious goals into scalable online experiences. He has extensive experience partnering with consumer and retail brands to modernize their digital presence and accelerate growth.

Kevin specializes in helping consumer brands build and scale their digital commerce presence. With years of experience working with retail and consumer goods companies, he brings a deep understanding of what it takes to launch, grow, and optimize eCommerce experiences that drive real business results.

Markus Schork is the Director of Technology Solutions at Codal, bringing more than 20 years of experience architecting and delivering complex digital products for ambitious organizations. His career spans the full evolution of the modern web, from traditional content platforms to today’s composable, headless ecosystems.

At Codal, Markus leads engineering strategy and technical direction across enterprise engagements, with deep expertise in headless CMS implementations, particularly Sanity, alongside broader work in Contentstack, Contentful, and other structured content platforms. He combines architectural rigor with a strong product mindset, guiding clients through digital transformation initiatives that modernize legacy systems and unlock long-term scalability.

Markus has partnered with brands across retail, B2B, and digital-first sectors to replatform their content infrastructure, design resilient web architectures, and align technology decisions with business outcomes. He is known for translating complex technical concepts into clear, actionable strategy, helping teams ship better products faster and with greater confidence.

Lori works where customer experience meets measurable business impact. With 10+ years in UX strategy and conversion rate optimization, she analyzes decision journeys end-to-end across on-site and off-site touchpoints, identifying the specific moments confidence drops and addressing them systematically. Experimentation sits at the core of her approach, validating ideas before investment is scaled.

Ryan plays as a key part of Codal’s strategic growth initiatives, helping global brands navigate the complexities of enterprise commerce and digital transformation. With a deep understanding of the Commerce ecosystem, he specializes in architecting scalable solutions that bridge the gap between legacy operations and modern, headless agility. Ryan’s expertise lies in identifying high-impact opportunities for ERP integration, B2B workflow automation, and AI-driven CX, ensuring every technical investment aligns with measurable business ROI.

Joe Comins is a seasoned eCommerce strategist who helps enterprise brands modernize their operations by replacing fragmented manual workflows with AI-assisted commerce. He excels at translating complex B2B buying journeys into automated, data-driven strategies that leverage Shopify to improve speed-to-order and reduce operational overhead. At Codal, Joe focuses on helping teams scale smarter by aligning technical innovation with measurable business outcomes.

Nick has spent over 15 years working as a solutions architect and system integrator delivering enterprise commerce solutions. He has led complex B2B commerce implementations for large enterprise merchants, helped major brands deliver cutting-edge D2C experiences, and guided organizations through platform migrations and digital transformation initiatives. His background spans both the agency and platform sides of the commerce ecosystem, giving him a unique perspective on how to architect solutions that scale.

Poppy bridges the gap between complex business goals and high-impact digital experiences, currently leading strategy for enterprise B2B and eCommerce migrations and complex implementations, while architecting solutions for the unique challenges of B2B commerce.

Levi Getz leads private equity partnerships at Codal, a digital product design and engineering firm specializing in AI and technology transformation for middle market portfolio companies. He works closely with operating partners and value creation teams to identify where digital execution can move the needle. His focus is on building long-term relationships with PE firms looking for a trusted implementation partner across their platforms.

Rahul’s expertise connects strategic vision with implementation while translating complex operational needs into scalable digital platforms that improve access, reduce costs, and enhance care delivery.

Lucas serves as a strategic partner to health system and pharmaceutical leaders, helping them identify operational friction and define modernization roadmaps. He specializes in diagnosing high-level business challenges from disparate data ecosystems to clinical inefficiencies and connecting organizations with the technical expertise needed to solve them.

Taylor is a Senior Content Writer at Codal, leveraging nearly a decade of experience crafting compelling narratives for B2B publications and leading technology firms.

Keval is the CEO and co-founder of Codal and has grown the company into a global enterprise design and development consultancy by spearheading digital strategies that solve complex problems and drive innovation.

Matthew, COO and co-founder of Codal, leverages his extensive tech experience to oversee global financial and legal operations and drive the company’s strategic growth and expansion.

Joe Comins is a seasoned eCommerce strategist who helps brands build and grow their digital presence by aligning data-driven growth strategies with user-centric design. He excels at translating complex technical data and business goals into clear, actionable strategies that drive measurable outcomes.

Stephen is responsible for overseeing internal product management, product development, and engineering teams to ensure the optimal execution and management of complex, cross-functional projects, ensuring client satisfaction from kick-off to completion.

Rahul’s expertise connects strategic vision with implementation while translating complex operational needs into scalable digital platforms that improve access, reduce costs, and enhance care delivery.

With 13 years of experience in product management and transformation strategy, Brittany specialises in bringing cross-functional teams together to create intuitive, high-impact digital experiences that deliver measurable business results.

With over 15 years of experience in sales leadership, Mark oversees both new business and client sales teams, driving digital transformation for enterprise clients.

Ryan collaborates with our sales and account management teams to properly scope and execute projects while also cultivating new partnerships, which has enabled Codal to become a top partner with leading technology providers.

From Codal’s office in Ahmedabad, India, Danny oversees operations on both a micro and macro level, providing technical and budgeting expertise and hands-on involvement to ensure our work consistently meets and exceeds client expectations.

Jason is a Lead Technical SEO Strategist at Codal, managing enterprise SEO strategy and implementation. He has over a decade of experience helping brands across industries, such as eCommerce, healthcare, and finance, achieve their digital growth goals.

An experienced operations professional, Erin’s role involves implementing new policies and procedures to streamline day-to-day operations and enhance the overall efficiency of Codal.