Your efforts should be paying off more by now. So, why aren’t they?

If hundreds of keywords are lingering on page 2 while competitors gain ground, you’re leaving measurable revenue on the table. Our senior growth experts work across technical SEO, CRO, AEO, and GEO to find the friction points holding your site back and turn missed opportunities into a clear, actionable roadmap, tailored to your data, not best-practice guesswork.

Our assessment is a working session, not a sales pitch. You’ll walk away with a clear view of what’s holding your growth back.

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Your growth is our benchmark

Growth doesn’t happen by accident. It’s the result of a stable foundation that matches users’ behaviors and meets their needs.

We don’t measure success by temporary rankings. We measure it based on the impact on your bottom line and the stability of your revenue streams.

We’ve helped clients achieve millions in organic revenue by transforming their websites into ever-evolving, strategic growth machines. Our recommendations are based on data and expert-built frameworks, and are uniquely tailored to your goals.

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Real results from real partnerships

We don’t believe in vanity metrics or short-term spikes. We measure success by the only thing that actually scales your business: your bottom line. While these represent just a snapshot of our work, these results are pulled directly from our long-term client engagements, proving that when you align technical precision with user behavior, the growth is both measurable and repeatable.

+$149K

in revenue impact from a high-clarity grid layout on PDPs

+214%

increase in clicks through structured data, content clusters, & topical authority strategy

+119%

increase in clicks through product schema, technical content depth, & crawl efficiency

+$66K

a month in revenue impact from "ships same day" in-cart messaging

+34%

increase in lead volume from a clarified booking process

What you get when you partner with us

Our growth assessments are the first step in moving your site from reactive fixes to proactive scalability. When you partner with us, you gain:

A clear diagnosis of the technical issues quietly costing you rankings and revenue
Specific fixes that build on each other, so results grow over time, not just spike and plateau
A view of exactly where users are dropping off and what it would take to keep them moving toward purchase
A roadmap you can actually execute, with priorities ranked by revenue impact, not gut feel
Confidence in what to fix first, backed by your data, not generic best practices
A foundation built to grow with you, not one you’ll outgrow in 12 months

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How our process works

Strategic assessment

We begin with a high-level assessment to identify the specific friction points and revenue leaks in your current funnel. This isn’t a sales pitch. It’s a look into the challenges holding you back and the immediate opportunities for alignment.

Data-led discovery

We don’t guess, we measure. By gaining access to your data, we validate our initial findings to uncover the technical and behavioral truth behind your stagnant growth. We don’t believe in vanity metrics. Each recommendation we make is backed by real-life evidence.

Integrated growth execution

Once your roadmap is established, we move into a dedicated partnership. We craft and execute your growth strategy, but it’s never set in stone. We continuously iterate based on performance and shifting priorities, ensuring the desired results are achieved.

Why partner with Codal for growth & performance?

We’re your partner for decisions that matter.

We’re here to support the decisions that drive real growth, not just surface changes.

Evidence-led

Every recommendation we make is grounded in your data.

Clear next steps

We translate complex performance signals into clear next steps.

Senior insights

You get actionable insights from our SMEs and senior team members, not just checklists for you to complete.

Outcomes, not outputs

We measure success by your revenue, not by our reports.

Meet your growth team

Finding the right blend of growth strategies requires insights from those actively doing the work. Our growth team partners with you to learn your friction points, dig deep into your data, and craft a plan that turns your site, platform, and experience into a unified growth engine.

Your assessment is led by our most senior SEO and CRO strategists, not handed off to an account manager. Here’s who you’ll be working with:

Jason Jackson, Lead SEO Strategist

Jason operates at the intersection of technical architecture and search authority.

Leveraging his decade of experience, Jason helps brands across industries, like eCommerce, healthcare, financial services, and more, achieve their digital goals. He specializes in managing enterprise SEO strategy and implementation, building high-performance foundations that evolve and thrive with shifting search algorithms.

Lori Cantwell, Lead CRO Strategist

Lori works where customer experience meets measurable business impact.

With 10+ years in UX strategy and conversion rate optimization, she analyzes decision journeys end-to-end across on-site and off-site touchpoints, identifying the specific moments confidence drops and addressing them systematically. Experimentation sits at the core of her approach, validating ideas before investment is scaled.