Meet Codal at Commerce Live 2026

Connect with Codal at Commerce Live 2026

Discover how Commerce B2B and composable commerce are transforming digital strategy and how Codal is turning these innovations into real-world business growth. Fill out the form to get started, and one of our experts will reach out to schedule a personalized 1-on-1 strategy session tailored to your goals.

April 28th-30th, 2026

Navy Pier | Chicago, IL

The Future of Customer Experience on the Commerce Live stage

Join Lori Cantwell (Lead CRO Strategist, Codal), Ryan Ethridge (Business Development Consultant, Codal), and Ali Afzalirad (CSO, Commerce) as they take the stage to explore how AI-driven experimentation is redefining the future of conversion. Together, these industry experts will unpack how leading brands are moving beyond basic demographic segmentation to deliver true, real-time personalization at scale.

Whether it is a B2C shopper demanding hyper-curated product discovery or a B2B procurement officer requiring frictionless, zero-touch reordering, the baseline for a successful customer experience has never been higher.

Our session will be Wednesday, April 29th at 1pm CST on the Sponsor Stage (Rooms 201–202). See you there!

Why teams choose Codal

When we tout our expertise, we mean it. We are two-time BigCommerce Partner of the Year and Elite Partner. We also have nearly two decades of eCommerce experience. Using our experience to design and develop modern solutions isn’t just something for us to brag about. It’s our North Star.

We help merchants navigate the complexities of modern commerce, whether you are:

Migrating from legacy systems to agile, scalable platforms.
Building headless solutions for ultimate frontend flexibility.
Architecting a “Best-of-Breed” stack by hand-picking the right integrations.
Launching fast, getting your store up and running in a matter of months.

Our global team of eCommerce experts is ready to listen, understand, and execute. As a Commerce web development company, you can trust that we’ll help you reach your goals. And, we don’t shy away from new challenges. In fact, we welcome them. No matter which industry you operate in, we find a way to solve your problems and position you for growth.

Four responsive mobile website views showcasing popcorn, cycling apparel, motor oil, and jackets, emphasizing the need for strong mobile UX and a broad product catalog for startups in an accelerator.

Meet our eCommerce experts

Ryan Bloms

Director of Partnerships

Ryan collaborates with our sales and account management teams to properly scope and execute projects while also cultivating new partnerships, which has enabled Codal to become a top partner with leading technology providers.

Read Ryan’s full bio

Ryan Ethridge

Business Development Consultant

Ryan plays as a key part of Codal’s strategic growth initiatives, helping global brands navigate the complexities of enterprise commerce and digital transformation. With a deep understanding of the Commerce ecosystem, he specializes in architecting scalable solutions that bridge the gap between legacy operations and modern, headless agility. Ryan’s expertise lies in identifying high-impact opportunities for ERP integration, B2B workflow automation, and AI-driven CX, ensuring every technical investment aligns with measurable business ROI.

Read Ryan’s full bio