eCommerce strategy

The best eCommerce experiences don’t happen by accident. They require a strategy that is intentional, data-driven, and designed for growth. Strategic foresight from the beginning creates long-lasting success.

With a defined strategy, your solution turns into a predictable revenue stream, delivering alignment with technology, business objectives, and customer expectations.

That’s where we deliver. We work with you to ensure your eCommerce experience not only meets expectations but exceeds them.

Meet with an eCommerce strategist

Why this work matters now

There’s no shortage of brands to shop from. And the number of stores continues to increase at a rapid pace, showing no signs of slowing. Just imagine how many there will be in five years, 10 years, or beyond.

As an eCommerce company, what are you doing to stand out from the crowd?

To us, the answer lies in strategy. The most successful eCommerce companies prioritize a firm foundation to build upon. And then, they keep building.

When you’re strategy-first, you’re competitive in the market. You: increase operational efficiency, improve decision-making, build customer loyalty, ensure scalability, drive profitability, and so much more. It’s a no-brainer.

Strategy and discovery workshop: Product manager or designer writing notes on a clear glass whiteboard during a brainstorming or development meeting in a modern office.

What happens when you skip eCommerce strategy

Strategy should be at the core of your eCommerce experience. What happens when it’s not?

Lack of clear internal direction
Inability to scale
Poor customer experience and unmet expectations
Wasted time and resources
Operational issues
Technical glitches

Truthfully, the list goes on.

The bottom line is this: without proper strategy, failure is essentially inevitable.

E-commerce strategy and planning: Close-up of hands writing notes in a small white notebook while holding a black smartphone, surrounded by packaging materials and a cardboard box.

Codal’s perspective on eCommerce strategy

True eCommerce success begins with a well-thought-out strategy. Our approach is comprehensive, combining deep-dive analysis, collaborative workshops, and calculated planning for a clear, actionable path forward. Our roadmaps are rooted in data and ensure every feature and functionality is not only accounted for but also makes sense for your goals.

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Analyze

Building a foundational understanding of your business is what sets the stage for your overall eCommerce strategy and future success. Through various qualitative and quantitative methods, we define pain points, inefficiencies, and opportunities specific to your industry. We make sure every stakeholder, from sales to marketing, operations, and leadership, is engaged and aligned, leaving no stone unturned. Because a unified understanding is the only way to make sure your investment yields the desired results.

Ideate & vision

Here is where we take the insights we’ve learnt and translate them into an actionable plan. Through methods like data mapping workshops, feature ideation sessions, architecture planning, and technical spiking, we turn ideas into real, technology-first solutions. Because the transition from ideation to a technically sound plan is what drives successful implementation.

Ideate with technical workshops

Workshops enable us to strategically work out the most complex parts of your solution. And if third-party tools like PIM, ERP, or CRM are involved, we work out exactly how we’re going to ensure seamless integration. Each session includes your stakeholders and our eCommerce solution architects for the most impact. Because proactive alignment paves the way for a better, more efficient development process.

Define, prioritize, & launch

Every project needs a blueprint for success. And launching your new eCommerce solution is no exception. We create a roadmap that outlines the path for delivery, from start to finish. Product features, migration strategies, SEO plans, content governance, team roles, and sprint timelines are clearly defined so each individual involved is informed and ready to execute. Because being on the same page eliminates friction, scope creep, and potential costly delays.

Our process

Discovery

Our discovery process is about as in-depth as it gets. We take the time to understand your business, technology, and goals. We conduct market research, analyze data, speak with stakeholders, and more, all so we can accurately assess what you need and plan for the future.

Launch

We don’t launch anything haphazardly. We carefully plan out every detail of your launch, ensuring a seamless transition from old to new. We also check in after every milestone to make sure we’re aligned and on track.

Grow

Our engagement doesn’t end once your new solution is live. Your growth is our main goal and we stick around to help you get there. We have a team of growth and performance experts who specialize in strategy, conversion rate optimization, technical SEO, and more.

Why teams choose Codal

We’ve helped eCommerce brands launch successful solutions since our inception. Over nearly two decades, we’ve perfected our process and built a global team of experts who are ready to help you succeed.

We pride ourselves on being platform agnostic. Our long-standing relationships with leading eCommerce platforms empower us to make the best decision based on your needs. And, we have years of experience integrating the top third-party tools, like iPaaS, ERP, CRM, and more, so you can be confident your solution has everything you need to deliver exceptional digital experiences.

We’re also industry agnostic. We don’t shy away from complex or regulated industries. In fact, we welcome challenges and thrive on finding the best solutions, not just the easiest ones. No matter what you’re looking for, we’re on your side.