Codal redesigned Mt. Hood Meadows’ website into a mobile-friendly, user-first eCommerce platform. The new site streamlines lift ticket and equipment rentals, drives online sales, and reduces strain on customer service through intuitive UX and dynamic pricing features.
FASTER
checkout flow
INCREASED
online sales
LOWER
operational costs
Mt. Hood Meadows’ eCommerce experience was in need of a revamp. The legacy website was built with a custom design tightly coupled to its CMS, resulting in complex, time-consuming front-end updates for the internal team. The cart functionality—also custom—needed to be upgraded with a more modern out-of-the-box solution to ensure long-term configurability and security.
For customers, the process of purchasing lift tickets and renting equipment on the site needed to be faster and more intuitive. The decades-old UX/UI was slow, cumbersome, and not mobile friendly, resulting in frustrated skiers and snowboarders, not to mention significant pressure on the customer support team.
Surrounded by magnificent views of the Cascade Range, Codal conducted an onsite discovery with the Mt. Hood Meadows team, where we learned about the resort’s pain points, unique product logic, business rules, and current system architecture.
After breaking the ice, no pun intended, we dove right in—nailing down the project’s short- and long-term goals, along with our immediate action items for Discovery. Key activities included:
Codal redesigned the Mt. Hood Meadows website from the ground up. Here were some of the key UX/UI updates:
The old site focused on resort services, activities, events, and other content—while the process of purchasing tickets and equipment stood as its own separate experience. The new site blends these two pieces together, putting visitors immediately on the path to purchase—while also highlighting valuable content—once they land on the homepage.
Historically, tickets for different age groups were sold as separate products, meaning customers had to scroll through a long list of options to find the right one for them. Now, the customer simply chooses between five different ticket types. For example, when the customer wants to purchase a Value Pass, they just click on that PDP, select their age range and desired add-ons, then proceed to checkout.
Rather than having to fill out a form and sign an agreement on multiple PDPs, customers can add numerous tickets and rental equipment to their cart, then provide all necessary information for each item at checkout. For customers with a Mt. Hood Meadows account, this information will be pre-populated. And the checkout button doesn’t become clickable until all required information has been entered.
The price of a daily lift ticket fluctuates depending on time of year and day of the week. For example, weekends are often more expensive than weekdays. Pricing is also determined by the volume of tickets sold—so if tickets for a particular day are selling quickly, the price increases accordingly. The new PDPs automatically display the correct price, based on complex business logic that we developed on the back end. This logic is very similar to flight booking. Daily prices are displayed on a calendar, nudging customers to book days that are less crowded and expensive. This improves the customer experience—since all skiers and snowboarders prefer smaller crowds and shorter lift lines—and helps bring in more business on less popular days.
Our team designed unique front-end elements for the Resort Services, Events & Activities, and Live Web Cam content pages. We also created custom templates on Strapi, so the internal team can quickly and easily deploy new pages and content moving forward.
Customers no longer need to create an account to purchase tickets or rental equipment. All they need to do is sign a liability agreement, and provide their basic contact details and payment information.
Codal delivered a fully modernized, mobile-responsive website that transforms the Mt. Hood Meadows guest experience. The new design is visually engaging, easy to navigate, and optimized for mobile—making it effortless for skiers and snowboarders to purchase lift tickets, reserve equipment, and explore resort information.
At the core of the solution is a fully integrated CMS and eCommerce platform, replacing legacy systems with Strapi and ESS. This setup not only enables dynamic pricing for tickets and products but also gives the Mt. Hood Meadows team the ability to manage content, update seasonal themes, and launch new pages quickly—without disrupting the user journey.
The platform also introduces a robust self-service experience. Guests can now create and manage their own accounts, renew memberships, store payment details, redeem credits, and even log in with Google or Facebook. These features reduce reliance on customer service and empower guests to control their entire experience online.
The result is a streamlined, rider-focused eCommerce ecosystem that drives ticket sales, reduces operational overhead, and offers Mt. Hood Meadows the flexibility it needs to continue growing.
If this case study sparked ideas, let’s talk. From strategy and experience design to unified commerce and product engineering, Codal helps ambitious brands turn vision into reality.
