Creating a user-friendly parts marketplace for coffee grinders

Mahlkönig coffee grinders are praised by baristas around the world for their premium engineering, which produces a superior tasting coffee while also optimizing behind-the-bar tasks.

The challenge

There are many legal communications, documents, and tasks involved in the processing of insurance claims, which are traditionally handled by isolated parties and technologies. When an insurance company recruits a law firm to help resolve one of their claims, the claim adjuster works with the lawyer to achieve the best possible outcome. However, this work is often hampered by disparate communication channels, redundant workflows, incomplete data, and accidental noncompliance with ever-changing industry standards.

As a result, insurers experience two key issues:

• Claims leakage: This refers to the amount of unnecessary expenditures due to a claim’s process errors and inefficiencies.
• Unstructured data: When data is siloed across multiple sources, stored in its native format, and doesn’t follow a conventional data model, it becomes increasingly difficult for a growing organization to manage, activate, and share that data.

Insurtech companies have tried addressing these issues in the past, delivering clunky software products to a user base of legal professionals who are anything but tech savvy. ClaimDeck envisioned a new kind of litigation management platform—one that’s as visually appealing and user-friendly as an Apple product—to help users resolve claims more effectively.

ClaimDeck teamed up with Codal to turn this vision into a reality and go to market fast. Our challenge was to strategise, design, develop, test, and launch this game-changing litigation management platform in just a few months.

The solution

Codal’s UX design team began by sketching sitemaps, determining the optimal way to balance a large, highly technical product catalog alongside an in-depth knowledge center that included how-to manuals, technical specs, and FAQs. Eventually, we settled on prioritising product navigation by including several different user flows for finding the correct part.

In addition to a ‘Filter by Model’ function on the product listing page (PLP), our designers created a separate ‘Shop Parts By Model’ module, which acts as a wizard for customers looking for a specific part to their coffee grinder.
After architecting the site, we conducted a theme analysis, examining Shopify’s library of templates and determining the best fit for Mahlkönig. The Shopify Plus theme needed to meet both the functional and aesthetic requirements of the site, while adhering to the structure Codal planned earlier in the design phase. After selecting a Shopify Plus theme, our developers got to work customizing it to Mahlkönig’s exact specifications.

On top of standard customisation work—aligning the theme with Mahlkönig’s brand conventions, for instance—our engineers built some of the store’s features entirely from scratch, including the aforementioned ‘Shop Parts By Model’ feature.

Additional custom development was required for the knowledge center as well: The third-party plugin chosen for the knowledge center module didn’t support images and PDFs, both of which Mahlkönig needed. And to append Shopify’s product-tagging feature, Codal created custom tags for each component, so that users could easily see which parts were compatible with which grinders.

The result

In the end, our team built product pages for over 800 SKUs, boosted the site’s conversion rate to 4.21%, and increased average order value (AOV) to $219.42.

Codal delivered an online store that embodies both the Mahlkönig brand and offers an easy-to-use, effortlessly navigable customer experience. We look forward to future work with Mahlkönig’s US-based eCommerce site.