Headless eCommerce transformation for global retailer

GOREWEAR designs and manufactures cutting-edge apparel products for endurance athletes to enhance their experience in all-weather conditions.

The challenge

GOREWEAR was operating separate online stores for 5 brands in 16 countries, with each site running on its own isolated set of tools and workflows—many of which were outdated and costing the company significant time, money, and resources.

GOREWEAR was also contracting much of its eCommerce operations to a costly, inefficient third-party provider, resulting in workflow bottlenecks and a lack of business scalability. Updates to online stores were slow to implement, product time-to-market was constantly impeded, and order fulfillment had a lengthy turnaround time.

GOREWEAR sought to bring all of its eCommerce operations in-house to deliver a superior customer experience, while also streamlining internal processes and procedures.

As a trusted partner to GOREWEAR, Codal’s task was to design and develop a responsive, agile eCommerce ecosystem—able to effectively respond to market trends, customer feedback, and data, and deliver a faster, smarter online shopping experience.

The solution

The first step in this project was to complete a full Discovery. Here, the Codal team gained an understanding of GOREWEAR’s current eCommerce ecosystem, from its various tools and processes, to the strengths and weaknesses therein.

Codal worked in close collaboration with the GOREWEAR team to understand the business logic, workflows, procedural tasks, required input/ output information, and solutions necessary for the eCommerce site.

Our team identified, defined, and documented all existing and proposed features and functionality for the site, while determining all relevant third-party plugins for each feature. Based on information gathered during this Discovery process, Codal created the technological roadmap to deliver a transformative eCommerce solution that would bring GOREWEAR into the next generation of online retail.

The result

Codal delivered a headless eCommerce solution to help GOREWEAR grow its international presence, scale internal operations, and consistently deliver a superior customer experience in the current and future retail landscape.

This project is a solid example of why so many retailers consider headless architecture to be the future of eCommerce. With key functionality like multi-language and multi-currency support, along with the ability to rapidly deploy new content and user experiences across channels, this modern approach enables GOREWEAR—and its sister brands—to be more nimble and responsive to ever-evolving industry trends and customer behavior.

Working with our extensive set of eCommerce technology partners, including the robust BigCommerce platform, Codal successfully crafted a cutting-edge headless eCommerce solution for GOREWEAR that will enable long-term, sustainable growth for its family of brands.