This case study highlights how Codal digitally-transformed Children’s Health’s website into a scalable, user friendly, and high-performance CMS experience.
OPERATIONAL DOWNTIME
zero
HEADLESS CMS CONSOLIDATION
3-site
PHASED-APPROACH RELEASES
20
Children’s Health (Children’s) is one of the largest pediatric healthcare systems in the U.S., providing high-quality care to children across North Texas. The organization operates a network of hospitals, specialty centers, and virtual health services, and is recognized for its commitment to innovation in pediatric care, education, and research.
Children’s Health faced an urgent digital challenge: their legacy CMS was sunsetting. The existing system was outdated, rigid, and increasingly difficult to manage. It proved especially difficult for an organization that operated with a content-rich ecosystem made up of three websites, dozens of templates, and thousands of individual web pages.
The lack of flexibility hindered the marketing team’s ability to update content, promote services, and respond to digital needs in real time. What they needed was not just a replacement CMS, but a scalable, modern foundation that would simplify operations and improve performance across the board.
Children’s turned to Codal for our deep experience with enterprise CMS migrations, expertise in Builder.io and Contentful, and our ability to deliver solutions under complex, high-stakes deadlines.
We kicked off the project with a focused discovery to align stakeholders, audit the existing tech stack, and map out a prioritized migration roadmap. We collaborated closely with Children’s internal engineering teams and third-party partners to ensure clear roles and seamless execution.
Our plan focused on replicating, redesigning, and streamlining their extensive content library, including consolidating templates where appropriate and building new ones where necessary. In some cases, it included implementing an updated UI at the same time. With a phased approach, we prioritized higher-traffic templates and delivered over 20 major releases throughout the engagement to maintain momentum and stability.
The new solution is built on Contentful as the central headless CMS and Builder.io for flexible, no-code template management. This architecture empowers the Children’s marketing team to manage and launch content autonomously and without relying on developers for day-to-day changes or campaign support.
We developed a modern application frontend in Next.js, layered with dynamic components designed to integrate cleanly with Contentful via Builder.io. This enables faster page loads, reusable templates, and more responsive updates across the site.
We introduced a template-component architecture that grouped and restructured existing templates for consistency and scalability. Some templates were migrated as is to maintain continuity, while others were redesigned for usability, accessibility, and performance improvements. In several cases, single templates power hundreds of unique pages, making system-wide optimization key to long-term success.
Our team delivered a scalable, user-friendly, and high-performing CMS experience for Children’s, meeting the sunsetting deadline for all three websites with no disruption to operations and receiving positive feedback from the marketing team.
Key outcomes include:
By navigating complex team dynamics, a tight timeline, and an extensive content ecosystem, we proved our ability to deliver not just a CMS migration, but a digital transformation. This project truly highlights our strength in cross-functional collaboration and technical leadership within the healthcare sector.
If this case study sparked ideas, let’s talk. From strategy and experience design to unified commerce and product engineering, Codal helps ambitious brands turn vision into reality.
