/Work/CURE

Redesigningawebsitetoamplifyepilepsyawareness

Codal migrated CURE’s CMS from Drupal to WordPress and optimized its UX, information architecture, and podcast integration to improve engagement and lead capture. The redesigned site helps the organization educate more people, re-engage donors, and support its mission to fund epilepsy research.

RAISED TO FUND EPILEPSY RESEARCH

$60M+

FASTER, EASIER

content updates

INCREASED

engagement

Woman looking at the CURE website on her tablet

Challenge

Solution

Result

Citizens United for Research in Epilepsy (CURE) is a non-profit organization dedicated to promoting and funding patient-focused research in the hopes of one day finding a cure for epilepsy.

The challenge

Codal’s goal was to improve CURE’s conversion metrics, ensuring a larger number of people were educated on the organization’s efforts to cure epilepsy.

The solution

Our team conducted an in-depth audit of CURE’s existing tech stack and internal workflows, particularly focusing on how the organization creates, deploys, manages, and updates website content—from personal stories and news articles, to webinars and podcasts. We also analyzed the site’s individual web pages and overall structure to identify various conversion rate optimization (CRO) opportunities.

Migrating to WordPress and enhancing UX with custom features

The first step was migrating CURE from Drupal to Wordpress, a CMS that more closely aligned with the organization’s content needs.

After selecting an optimal template as a launching pad, Codal’s designers and WordPress engineers sat down to customize the site, tailoring it to CURE’s functional and aesthetic requirements. We then tackled the information architecture of CURE’s site, building out new pages and features, while also updating older pages in need of reorganization.

Of the features our UX designers and engineers upgraded, we’re most proud of the audio experience built for Seizing Life, CURE’s inspirational podcast. With an in-site audio player and full integration with industry-standard podcasting platforms, this feature has given a new life to one of the organization’s most important assets.

After overseeing its redesign and development from start to finish, Codal optimized the site for lead generation, implementing a MailChimp integration and a configurable lead capture pop-up.

The result

Codal was proud to partner with CURE—providing technical expertise and UX design updates—to help spread the word about research and efforts toward curing epilepsy.

With these new mechanisms installed, CURE was able to expand its following and re-engage its existing donor base.

CURE has raised over $60 million for epilepsy research.

Industry

Platform / Partner

Capability

Related case studies

Case study

Healthcare

Transforming cpap.com's digital experience with Shopify & AI-powered prescription processing

Case study

Financial services

Establishing a superior online presence for an innovative brand in the mobile banking space

Case study

Healthcare

Laptop displaying a modern business intelligence dashboard with data visualizations and tables, representing data management.

Empowering a healthcare company's data management with a unified dashboard

Case study

Social impact

Empowering young women through an advisorship portal with a revamped UX/UI

Case study

Healthcare

Woman browsing ExpressMed website laptop

Powering growth with smarter eCommerce & product data management

Case study

Retail & consumer goods

Man holding tablet with M&M Merchandisers website

Transforming wholesale retail with a custom Shopify Plus solution

Case study

Retail & consumer goods

Elegant website redesign for Chicago's culinary brewery

Case study

Social impact

Crafting an eCommerce gifting experience that brightens the world through art & philanthropy

Curious about what’s possible?

If this case study sparked ideas, let’s talk. From strategy and experience design to unified commerce and product engineering, Codal helps ambitious brands turn vision into reality.

By submitting this form, you agree to be added to Codal's marketing database, where you can opt out at any time.