/Insights/BigCommerce acquires B2B Ninja, expands B2B capabilities for merchants

BigCommerceacquiresB2BNinja,expandsB2Bcapabilitiesformerchants

Feb 10, 2022

BigCommerce, a leading eCommerce SaaS platform provider, announced its acquisition of B2B Ninja, a premier quoting solution for B2B merchants.

BigCommerce , a leading eCommerce SaaS platform provider, announced its acquisition of B2B Ninja , a premier quoting solution for B2B merchants. The acquisition enables BigCommerce to bolster its already best-in-class capabilities for B2B companies.

As a longtime BigCommerce partner, B2B Ninja has helped merchants streamline the B2B ordering process by providing single-click quote-to-order, as well as a robust dashboard for managing all quotes in a single location. By bringing B2B Ninja under the BigCommerce umbrella, the platform provider is expanding its native functionality available to all merchants.

“B2B Ninja is an excellent addition to our already strong B2B capabilities,” says BigCommerce CEO Brent Bellm in a statement .

BigCommerce made waves last summer when it officially launched its B2B Edition . That solution is designed specifically for B2B enterprises and includes key features like corporate account management, an intelligent invoice portal, and sales representative masquerading.

“Complementing our recent launch of B2B Edition, this is the next big step in providing a platform that is easier to use and faster than legacy B2B solutions and more flexible and powerful than other SaaS platforms,” says Bellm.

“For several years, our companies have been great partners not only because our products complement each other but our values do too,” says John McCann, co-founder of B2B Ninja.

“We both believe strongly in openness, flexibility, and ease-of-use so that merchants can focus on growing their businesses. We’re excited to join the BigCommerce family and work even more closely to deliver critical products for merchants.”

What it means for BigCommerce merchants

B2B Ninja is now available to BigCommerce merchants of all sizes—including current ones—and can be added to any plan with an additional subscription. The solution is ideal for merchants who don’t need the full-scale B2B Edition but require more expansive quoting functionality.

A B2B eCommerce solution built to scale

BigCommerce’s acquisition of B2B Ninja represents its latest effort to expand its native functionality to better serve B2B merchants and their customers. Quoting is one of the most important capabilities for online B2B companies, and B2B Ninja’s solution helps make it easy for merchants of all shapes and sizes to view, track, and manage quotes.