Data Analysis for Insight-Driven Decisions
Our experts utilize data analytics to uncover actionable insights, align your optimization efforts with business goals, and validate every decision before full implementation.
CRO Through Testing + Experimentation
We craft CRO strategies that focus on testing hypotheses, not assumptions, conducting evidence-based experiments to minimize risks and maximize performance.
Usability Testing for Seamless UX
Our team identifies and resolves pain points to improve efficiency, boost user satisfaction, and drive higher conversions, ensuring seamless interactions.
AI-Driven Optimizations
Codal provides AI support for predictive analytics, personalized user experiences, and automated optimizations that align with your business objectives.
Comprehensive Testing Types
We apply various testing methodologies tailored to each use case, including onsite testing like A/B, A/B/X, multivariate, split testing, multi-armed bandit, and offsite user testing such as surveys and moderated and unmoderated interviews.

Data-driven Optimization for Sustainable Growth
AI-Powered eCommerce Optimization for Future-Proof Results

Principle Revenue-Generation Formula
Our CRO team looks at several data-points across three key areas that directly influence total revenue.
Customer Acquisition
We optimize your acquisition channels to drive more qualified traffic, lowering costs and increasing reach to grow your customer base.
Conversion Rate
Our CRO strategies maximize conversions, improving the user journey to turn more visitors into loyal buyers with additional stickiness.
Average Order Value
Through product recommendations and strategic upselling, we help increase order values, maximizing revenue from each customer interaction.
Our Work
Our Latest Work in eCommerce

Origin
By integrating advanced eCommerce tactics, A/B testing, and technical SEO, we enhanced Origin's website, resulting in improved user experience and significant revenue growth during testing.

GrowthPharm
Codal simplified GrowthPharm's technology and operations by migrating its 50+ sites to a single architecture, while ensuring each site retained its unique brand and marketing.
Contact Us
Partner with Codal for Continuous Growth and Success