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Why Manufacturers Are Choosing Composable Commerce
For many manufacturers, digital transformation is no longer a nice-to-have. Whether you are launching eCommerce for the first time or replacing outdated and fragmented systems, the cost of standing still is rising.
Legacy platforms, ERP workarounds, and disconnected tools are slowing teams down, increasing manual work, and driving up the total cost of ownership.
But a better approach is possible.
In this webinar, you will learn how B2B manufacturers at all stages of digital maturity are building flexible and scalable ecosystems with composable commerce. You will hear insights from BigCommerce and Patchworks, along with real-world stories from ISG, LubeTech, Bisco, and Master of Malt.
Discover how composable commerce is helping manufacturers simplify integration, automate operations, and future-proof their businesses across multiple sites and channels.
What you’ll learn:
Why legacy platforms are holding manufacturers back and how composable commerce offers a more flexible, scalable alternative
How to reduce total cost of ownership by consolidating systems and eliminating manual work
Ways to simplify integration with your existing ERP, CRM, and EDI tools using modern architecture
How to automate complex workflows and speed up the sales cycle through hyperautomation and connected systems
What B2B-specific features matter most when replatforming - from quoting and tiered pricing to multi-user account management
How leading manufacturers approached change management to successfully roll out new technology
Real examples from manufacturers like ISG, LubeTech, Bisco, and Master of Malt - including the challenges they faced and the results they’ve seen
Get to Know
Our Speakers
Lance Owide
General Manager, B2B at BigCommerce
Jim Herbert
CEO at Patchworks
eCommerce
Joe Comins
Director of Strategy, eCommerce at Codal
eCommerce
Wayne Stratbucker
eCommerce Product Strategist at Codal
