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Events

Before You Rebuild or Launch eCommerce: How to Grow B2B Sales Without Getting Stuck in Outdated Systems

See how B2B sellers like LubeTech, ISG, and Master of Malt are scaling faster, reaching more customers, and growing revenue, without getting trapped by outdated tech or expensive rebuilds. Join BigCommerce, Codal, and Patchworks to learn how forward-thinking manufacturers, whether launching eCommerce for the first time or replacing legacy systems, are building flexible operations built to grow.

Virtual
Unified commerce
Calendar

September, 29, 2025

Time

06:30 PM CUT

Why most manufacturers struggle with eCommerce

Legacy platforms, ERP workarounds, and disconnected systems slow down your team, drive up costs, frustrate customers, and make it nearly impossible to scale. Worse, launching eCommerce without the right architecture can lock you into years of rework, wasted spend, and missed revenue.

There’s a smarter way to grow

The most successful manufacturers aren’t upgrading for the sake of it, they’re building eCommerce systems designed for speed, flexibility, and long-term growth. They’re connecting the tools they need, automating what slows them down, and making smarter tech investments that unlock new revenue.
B2B Webinar

What you’ll learn:

  • How LubeTech, ISG, and Master of Malt are doing it - and how you can too.
  • How real manufacturers scaled faster without rebuilding everything from scratch
  • What B2B-specific features actually matter (and which are just hype)
  • How to connect ERP, CRM, and eCommerce without chaos
  • Ways to slash operational costs by automating manual processes
  • Smart strategies for launching your first eCommerce platform without costly mistakes
B2B webinar Manu

Our speakers

Lance Owide
Lance Owide

General Manager, B2B at BigCommerce

Jim Herbert
Jim Herbert

CEO at Patchworks

Headshot of Joe Comins
Joe Comins

Director of Strategy, eCommerce

Joe Comins is a seasoned eCommerce strategist who helps brands build and grow their digital presence by aligning data-driven growth strategies with user-centric design. He excels at translating complex technical data and business goals into clear, actionable strategies that drive measurable outcomes.

Wayne Stratbucker
Wayne Stratbucker

eCommerce Product Strategist at Codal

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Reimagine what your website can achieve

Codal provides strategy and consulting services that help brands align technology, design, and operations, turning websites into engines for growth.

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