Before You Rebuild or Launch eCommerce: How to Grow B2B Sales Without Getting Stuck in Outdated Systems
See how B2B sellers like LubeTech, ISG, and Master of Malt are scaling faster, reaching more customers, and growing revenue, without getting trapped by outdated tech or expensive rebuilds. Join BigCommerce, Codal, and Patchworks to learn how forward-thinking manufacturers, whether launching eCommerce for the first time or replacing legacy systems, are building flexible operations built to grow.
May 22nd
09:00 CST
Webinar
Join Us
Why Most Manufacturers Struggle with eCommerce
Legacy platforms, ERP workarounds, and disconnected systems slow down your team, drive up costs, frustrate customers, and make it nearly impossible to scale. Worse, launching eCommerce without the right architecture can lock you into years of rework, wasted spend, and missed revenue.
There’s a Smarter Way to Grow
The most successful manufacturers aren’t upgrading for the sake of it, they’re building eCommerce systems designed for speed, flexibility, and long-term growth. They’re connecting the tools they need, automating what slows them down, and making smarter tech investments that unlock new revenue.
What you’ll learn:
How LubeTech, ISG, and Master of Malt are doing it - and how you can too.
How real manufacturers scaled faster without rebuilding everything from scratch
What B2B-specific features actually matter (and which are just hype)
How to connect ERP, CRM, and eCommerce without chaos
Ways to slash operational costs by automating manual processes
Smart strategies for launching your first eCommerce platform without costly mistakes
Get to Know
Our Speakers
Lance Owide
General Manager, B2B at BigCommerce
Jim Herbert
CEO at Patchworks
eCommerce
Joe Comins
Director of Strategy, eCommerce at Codal
eCommerce
Wayne Stratbucker
eCommerce Product Strategist at Codal