eCommerce growth & performance

There are more opportunities to drive revenue. You just have to find them.

With data-backed strategies that continuously improve performance, customer experience, and conversion, you can capture every possible opportunity for revenue.

That’s where we come in. Our growth strategies aren’t just quick, simple fixes. We work with you to build a long-term plan that transforms your eCommerce website into a future-proof growth engine.

Why this work matters now

If users have a bad experience on your website, they remember. Every slow loading page, complicated checkout process, or inability to find a specific product pushes them further away. With so much competition, there are very few second chances. You don’t want to get left behind.

An eCommerce growth strategy helps you avoid the bad and focus on the good. By combining strategic guidance with technical expertise and data-driven insights, you’re empowered to elevate the customer experience and increase revenue.

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What happens when you don’t optimize your eCommerce website

Which of the following have you experienced?

  • Customers aren’t able to find your business
  • If do they find it, they’re likely to leave because of a bad experience
  • It’s difficult to keep pace with the competition
  • You’re losing revenue
  • You’re not making decisions based on data

Each one of these directly (and negatively) impacts your bottom line.

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Codal’s perspective on growth & performance

eCommerce growth is not a set-it-and-forget-it strategy. It’s a continuous process that takes time, effort, and the willingness to learn. Our approach is end-to-end. We combine technical expertise with data-driven insights to help you achieve measurable results. By implementing growth strategies, like CRO and SEO, collecting and analyzing data, and iterating based on our findings, we help you improve performance and optimize conversions.

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Managed services

We don’t just set you up with a strategy and then leave. Our managed services are a multi-modal hypercare offering that prioritizes a long-term partnership to ensure your eCommerce solution is always on the right track and with minimal friction. eCommerce growth and success isn’t a set-it-and-forget-it strategy. It’s ongoing and requires continuous care.

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Design & development retainer

Growth is never a one-off project. It’s a continuous process that needs to be nurtured and optimized. We help you ship new features, enhance user experience, and resolve technical debt with speed and clarity. Because the world of technology never slows down, and neither should you.

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Analytics

Guesswork doesn’t move the needle. Accurate and data-driven decisions do, and that’s exactly what we help you do. Whether it’s through a custom dashboard in PowerBI or reporting in Google Analytics or Looker Studio, we give you full insight into your eCommerce analytics and website performance. We also help you analyze the data for informed decision-making. Because hunches don’t improve conversion rates. Real-world data does.

Growth & performance

Conversion rate optimization (CRO)

Are the people visiting your website actually taking action? Or are they just browsing and then leaving? Whether it’s buying a product, signing up for a newsletter, or using a chatbot for support, our CRO services help you increase engagement. And our recommendations are based on data for more effective strategies. Because converting existing traffic into real customers is cheaper than acquiring new ones.

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Technical SEO, AEO, & GEO

Is your business showing up when you search it? If not, it’s probably because search engines can’t find or understand the content on your website. That’s where technical SEO, AEO (answer engine optimization), GEO (generative engine optimization), and AIO (AI optimization) come in. We help you enhance site architecture, structured data, and Core Web Vitals so your business actually shows up when people search for it. Because customers won’t buy what they can’t find.

Strategy & discovery

Growth strategy

You’re using all of the right tools to collect all of the right data. Now what? We help you turn everything you’ve collected into measurable business impact. We craft an omnichannel growth strategy to increase conversion rates, customer lifetime value, and overall revenue. Because using data to make strategic decisions means more opportunities for conversions.

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Technical & eCommerce leadership

You don’t have to know the ins and outs of eCommerce website development. We do, and we use our almost two decades of experience to provide you with strategic guidance and leadership. No matter which industry you operate in, we act as an extension of your team to ensure your technical needs align with your business goals. Because we understand that not everyone is an eCommerce expert, and that’s why you hire a trusted partner like us.

How our process works

1

Discovery

In order for us to best set you up for success, we have to understand your current state and future goals. Our strategists take a deep dive into your data to determine what’s working and what’s not. We then build a comprehensive growth and performance strategy.

2

Launch

This is where the magic happens. Where we execute your strategy and drive measurable results. When something’s working, we’ll look for more opportunities to leverage it. If it’s not, we’ll figure out why and change course to something that will. Our eCommerce consulting approach ensures resources are consistently used for strategies/channels that deliver the highest possible conversions.

3

Growth

When we say we don’t launch and leave, we mean it. We prioritize your continuous growth by keeping pace with current market trends, analyzing your performance data, and iterating your overall strategy. It’s our goal to ensure your eCommerce brand thrives for years to come.

Why teams choose Codal

We bring nearly 20 years of experience helping brands transform their eCommerce operations into a scalable growth engine. From consumer goods to wellness, medicine, B2B, and more, we’ve helped clients in all industries improve site performance, optimize their eCommerce platform, and enhance the customer experience across digital channels.

We are grounded in our ability to problem solve and thrive on untangling your most complex challenges. Through data and continuous improvement, we implement a variety of strategies with one goal in mind: maximizing your ROI.

Our work doesn’t just stop there. When you partner with Codal, you partner for the long haul. We help you craft a strategic roadmap that sets you up for success, now and far into the future.

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Are you leaving revenue on the table?

Don’t push customers to competitors. We combine years of eCommerce experience, technical expertise, and data to help you optimize your site’s performance and increase revenue.