Looking to strengthen brand awareness while providing new and returning customers with insight into their process, product line, and essence, Moody Tongue’s redesigned website had to be clean, elegant, and embody the company’s ethos.
Moody Tongue’s redesigned website had to project an aura of elegance and refinement, encouraging users to explore their offerings.
Codal’s UX team took a minimalist approach to the experience design process, while still prioritizing the principles of user-centric design above all other concerns.
Avoiding common extraneous elements like traditional hero sections, an overabundance of interactivity, tall footers, and unnecessary sidebars, the team created more screen real estate dedicated to the product, putting Moody Tongue’s beers front-and-center.
"People have loved our new website. It is easy to use, seamless, and visually-attractive. Codal was able to implement whatever I asked for and deal with me. The website is very well-organized and thoughtful."