Establishing a superior online presence for an innovative brand in the mobile banking space.
In the winter of 2021, MANTL came to Codal in need of a UX redesign. With its legacy website, the brand was struggling to generate leads, keep users engaged, and meet its conversion rate goals. With over a decade of experience designing, developing, testing, and deploying websites and applications in the financial services space, Codal was a perfect fit for this project—and our team was eager to get started.
The days of going to the bank, waiting in line, and signing physical documents to open a new account are over. Today, online banking is conventional banking, which means customers expect the ability to open a new account remotely from their desktop, laptop, or mobile device. To match this expectation and ultimately drive more revenue, financial institutions large and small are adopting digital solutions that facilitate faster, smoother experiences for new account holders. And that’s where MANTL comes in. MANTL helps modernize banks and credit unions by providing an innovative platform that streamlines the onboarding process for both consumer and business accounts. With this tool, new customers can open a bank account in less than three minutes—and without the assistance of a sales or customer service representative. By implementing MANTL’s self-service platform into their onboarding process, banks can not only improve the customer experience, but also cut costs and increase operational efficiency.
MANTL was experiencing low conversions and high bounce rates on its website. Most users were not advancing beyond the homepage, requesting product demos, or interacting with the site’s blogs and other content.
Our mission was to improve these metrics with modern UX design, driven by data and cutting-edge technology.
At the time, the MANTL platform was just designed to streamline business-account openings. So adding the new consumer-focused product played a big role in the company’s rebranding and UX redesign.
Now that MANTL offered an onboarding solution to banks for both individual and commercial customers, the brand’s website needed to reflect that. When potential customers visited the site, it was imperative that they could quickly and easily:
Once our team was aligned with the MANTL team on goals, requirements, timeline, and budget, we were ready to kick off the project.
In the initial Discovery phase, we learned the ins and outs of the MANTL brand, as well as its current sales and marketing processes, customer base, and competitors. This involved conducting market research, analyzing website data, and reviewing the business’ front- and back-end technologies.
During our Discovery, we found that 60% of users who landed on the homepage would leave without any sort of interaction. This meant that the homepage and navigation bar needed to be updated with a smoother, more engaging user flow.
We also found that over 20 news articles had been published about MANTL in the past year, but that these articles were only available on the About Us page. What other people say about a brand is arguably more important to potential customers than what the brand has to say about itself—so we decided to promote news content by giving it its own section on the homepage.
On the product side of things, we needed to reestablish MANTL as a multi-service provider that focuses on both business and consumers as the end user. This would involve building a new product page for the consumer platform, as well as redesigning the homepage to include quick facts and statistics about both products.
The lack of CTAs was another issue that needed to be addressed. To improve conversions, it was essential that users could—at any point in their journey—click the “Request a Demo” button, fill out a basic contact sheet, and be connected with a sales representative.
Finally, the website needed a responsive design, so that users could access it via smartphones, tablets, and other devices—without experiencing issues like stressful design layouts or slow page loading times.
Codal and MANTL met once a week over Zoom to go over designs, demo new website features, and address any potential risks or opportunities moving forward. Our team was in constant communication with MANTL’s stakeholders, SMEs, and marketing personnel to collect feedback on our designs, and ensure that all project requirements were being met.
Codal elevated MANTL’s online presence by redesigning critical aspects of the UX, including the site’s homepage, product pages, careers page, blog, contact forms, and case studies.
Specifically, these are some of the key features and functionalities our team designed, developed, tested, and deployed to enhance MANTL’s front-end experience:
MANTL’s updated website now performs better in search engines, experiences stronger user engagement, and converts more site visitors into leads for the sales team.
We’re incredibly proud of what our team was able to accomplish on this project, and we’re excited to see how MANTL continues to grow and innovate in the world of online banking.
