In 2020, pet industry sales reached a historic high of $103.6 billion, while the subscription box market generated a total of $18.8 billion in revenue. Rather than shopping at traditional pet stores, today’s consumers are turning to online stores for dog food, cat litter, toys, leashes, grooming products, and so on.
Pet product retailers are a perfect match for the subscription box model, given the fact that their customers—specifically dog and cat owners—must routinely purchase certain items, with toys and treats being the most common. Here’s a list of the most successful brands currently offering pet care bundle boxes:
As an eCommerce brand in this niche, the increasing demand for pet products and the rising popularity of subscription box services presents a lucrative opportunity. So if your business is considering adopting this trend, keep reading to learn more about the various benefits of pet care bundle boxes.
Offering a subscription service is a great way to convert one-off customers into lifelong brand loyalists. That is, once a subscriber makes their way through the sales checkout process, they will be charged monthly, quarterly, or annually for the items they receive each month. With this kind of recurring revenue, your team can better predict the future and therefore establish more realistic sales goals.
Most subscription box models are powered by automation, which means there’s no need for a robust sales or customer service staff. Customers can sign up, provide payment information, customize their bundles, edit shipping information, and so on—all from a single dashboard and without any human interaction. This allows your business to focus more time, money, and manpower on higher-priority objectives, such as developing new products, optimizing marketing campaigns, and expanding to additional sales channels.
Poor inventory management leads to wasted money, missed sales opportunities, and other issues that will inhibit growth and hurt your brand’s reputation. Overstocking items negatively affects your bottom line, while understocking can cause your customers to run off with a competitor. Luckily, a well-developed pet care bundle box service simplifies inventory management. By knowing how many boxes need to be filled each month, you’ll have a clearer understanding of how many products need to be in stock at any given time.
Simply put, subscription services make life easier for pet owners, as they no longer have to get in the car and drive to the store every time they need to buy new food or toys. Once your brand has proven the convenience of its service to a customer, they’re unlikely to switch to a competitor or go back to making one-off purchases.
Selling pet care bundle boxes gives your brand an opportunity to stand out among other pet product retailers. You can let customers customize their box to fit their pet’s unique needs, so they don’t have to purchase additional items on top of their subscription. You can also offer lower prices for each individual item to help your members save money in the long run. In other words, there are many creative ways to optimize this process, keep members engaged, and attract more customers.
Here at Codal, our team of certified eCommerce experts can help create a pet care bundle box service for your business that exceeds your customers’ expectations—using cutting-edge technology and in-depth market research. While you focus on running your business, we’ll design and develop the technological infrastructure necessary to support a smooth and engaging customer experience, along with scalable internal processes that keep costs low and productivity high.
This may include automating certain tasks, integrating advanced inventory management and shipping tools, and optimizing the customer sales portal via strategic UX design. Plus, as your web development partner, Codal will provide ongoing maintenance and support after the launch to ensure that your pet care bundle box service continues generating positive results for both your business and its customers.
Interested in learning more about how Codal can help optimize your pet business’ eCommerce experience? Get in touch with a member of our team today!