Amazon’s “Elastic Cloud Computing” (better known as EC2) platform for on demand computing servers ensures that web and app developers always have access to enough servers to ensure that your clients don’t experience slowed performance.
The term elastic refers to the way that on-demand servers amend themselves to your website when necessary. This is what makes Amazon’s EC2 unique. The elasticity refers to the way that the servers scale upwards in order to handle an increase in clients.
The Elastic Cloud Computing of Amazon Web Services reduces costs by creating a custom pricing scheme based around the traffic to your website. EC2 aims to only charge the app or web development agency for the servers that they actually use.
The traditional pricing scheme for servers usually entails a monthly premium based on maximum server capacity (usually starting around $150). Even if you never used more than half of your server capacity, you still would get charged the full price.
Source Instead of charging you for servers that you won’t necessarily use, EC2 charges you for exactly the amount of servers that you need.
Some web/app developers expressed concerns in the comment section of Amazon Web Services regarding the speed at which the EC2 engine could upscale the amount of servers available.
The premise was often that if there were a sudden influx of traffic to a website, the computing speed of the web site would suffer as the EC2 engine worked through the process of making servers available.
In a comparison between cloud servers and dedicated servers, the company Rackspace reported that the traditional dedicated servers took “considerably longer” to scale upwards than cloud based servers.
According to the Amazon Web Services site, “on-demand servers are suspended in cue” when they aren’t being used.
Source The above diagram represents a website experiencing an amount of traffic which warrants one on-demand server unit in addition to the “always-on” cloud server labeled “Minimum size”.
You can depend on the Elastic Cloud Computing engine to adjust the desired capacity to reflect real-time traffic to your site/app.
However, if you’re anticipating an increase in traffic, you can also manually activate servers ahead of time via the Windows Powershell or the Amazon Web Services Command Line Interface.
Perhaps an eCommerce site using EC2 is about to begin a sale that will reduce prices and increase customer traffic. By manually activating the on-demand servers prior to the start of the sale, you can ensure that the user experience of your site don’t slow down when the waves of customers roll through.
If you’re still using dedicated servers to host your website or application, you should strongly consider switching to Amazon Web Services’ Elastic Cloud Computing.
Amazon Web Services Elastic Cloud Computing engine offers a great platform for entry level website development agencies to host their clients on.
The Elastic Cloud Computing engine ensures that you never have to pay for servers that aren’t being used. At the same time, you can trust Amazon Web Services to enlist on-demand servers for when your website experiences a spike in traffic.
Dedicated servers make sense if you consistently have a level of traffic near the maximum capacity of your pricing plan. But most mobile app development agencies don’t bring in enough traffic to warrant dedicated servers.
Switching from dedicated servers to the Elastic Cloud Computing of Amazon Web Services allows developers to decrease their server fees without sacrificing the performance of their website.