In order to forge long-term relationships with customers and drive sustainable revenue growth, pet eCommerce brands adopt a subscription model and offer creative and engaging subscription boxes.
ECommerce brands with a subscription model see up to 8x on their company valuation over those driven by one-time purchases only. Subscriptions have grown 100% year over year since 2011, which is extremely impressive considering the global eCommerce growth rate sits around 20% per year.
For eCommerce brands, a subscription model offers a host of benefits across all aspects of their businesses. Subscription models are designed for customer retainment. It can be costly to draw in new customers, but would you rather spend a big chunk of your marketing budget to get customers to make one-time purchases, or spend the same amount on getting them to sign up for a subscription?
Subscription boxes are an engaging, customer-friendly method of creating repeatable revenue and laying the groundwork for long-term eCommerce growth. In this eBook, we’ll examine some key strategies for pet brands looking to launch subscription boxes.