How to pick the right eCommerce platform for your company [Whitepaper]

Gibson Toombs
May 17th, 2021

For many growing businesses, the importance of a versatile, intuitive, and secure eCommerce platform cannot be overstated. Picking the right solution—one that aligns with your company’s technical requirements and long-term goals—involves understanding your business inside and out, as well as the many digital technologies available. 

SaaS providers like Shopify and BigCommerce empower brands to not only sell their products online, but also modernize their customer journey, enhance marketing efforts, streamline operations, remain compliant with government regulations, and utilize data to make smarter business decisions. 

As your company expands its customer base and releases new products, the strategies and operations driving its success will certainly become more complex. You’ll likely want to add more sales channels—such as online marketplaces and social media platforms—to the customer experience, create new discounts and promotions, and increase operational efficiency through automation. 

When implementing new channels like Amazon and Facebook, a sophisticated eCommerce platform makes it easy to visualize data and manage inventory from individual storefronts, helping to avoid growing-pain issues like over – and understocking. You’ll also be able to add and modify special offerings on various channels, automate time-consuming tasks like updating product information, and optimize your website to perform better in search engines. 

There are many different types of eCommerce platforms available, and since every business has a different set of needs and expectations, choosing the right one often requires significant research and brainstorming—as well as the guidance of a qualified digital consultant like Codal. By trying to cut corners with a fast and cheap solution, you may find later on that your platform is impairing your business’ growth via limited functionality and inefficient workflows. 

In this whitepaper, we discuss the different types of eCommerce platforms, the tools and features businesses should pay attention to, as well as some general tips for evaluating different solutions.

If you’re interested in learning more about picking the right eCommerce platform, download our free whitepaper

Gibson Toombs

Gibson Toombs

Gibson Toombs is a Technical Content Writer at Codal. His writing career began in 2015 after graduating from the University of Oregon School of Journalism and Communication. Since then, he has worked on many projects, covering a wide range of technical topics, from solar energy to cybersecurity. When he’s not taking complex ideas and turning them into easily-digestible pieces of content, Gibson can be found playing guitar and writing songs at his apartment in Chicago.


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