Google rolls out new integration with BigCommerce

Gibson Toombs
October 25th, 2021

Earlier this year, Google announced integrations with Shopify, Square, GoDaddy, and WooCommerce, giving businesses that use these platforms the ability to list their products for free on Google properties. And now, BigCommerce has joined this list of eCommerce platforms. 

If your company’s online store is powered by BigCommerce, you can now implement Google Shopping as a new channel for marketing and selling products. You can also create and manage Google ad campaigns, as well as analyze performance metrics—all from the BigCommerce dashboard. 

For eCommerce companies, the importance of providing a multi-channel shopping experience cannot be overstated. And millions of people search for products and interact with ads on Google on a daily basis. Like Amazon, eBay, and Facebook, listing your brand’s products on Google will make them more discoverable. This means more website traffic, stronger customer engagement, and increased conversions and sales for your business.

Codal has an elite partnership with BigCommerce, so we have the experience and expertise necessary to get the most out of the platform for our clients. We understand the APIs, we regularly provide feedback to make the service stronger, and we’re alway kept in the loop on new platform changes and updates like this one. 

With cutting-edge technologies and research, our award-winning team can build, maintain, and optimize a powerful multi-channel eCommerce experience for your brand using BigCommerce. If you want to learn more about Codal’s process and the advantages of BigCommerce, reach out to a member of our team today!

Gibson Toombs

Gibson Toombs

Gibson Toombs is a Technical Content Writer at Codal. His writing career began in 2015 after graduating from the University of Oregon School of Journalism and Communication. Since then, he has worked on many projects, covering a wide range of technical topics, from solar energy to cybersecurity. When he’s not taking complex ideas and turning them into easily-digestible pieces of content, Gibson can be found playing guitar and writing songs at his apartment in Chicago.


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