As any eCommerce business knows, dealing with returns can be costly, time consuming, and labor intensive. And when the process lacks efficiency, there can be many consequences as a result—namely unsatisfied customers, thin profit margins, and wasted resources.
The cold hard truth is that as your online business grows, you’ll have to deal with an increasing volume of returns. But with a solid returns process—powered by automation technology—your company can increase operational efficiency and keep customers happy.
Over the past few years, general consumer expectations around eCommerce returns have become much greater. Online shoppers expect a simple process, with free shipping, quick refunds, and the ability to request returns after 30 to 90 days.
Many buyers will review a business’ return policy before ever making a purchase, and won’t remain a loyal customer after a single negative experience. This is causing many eCommerce companies to rethink their returns policy, as well as adopt new technologies to streamline the entire returns process.
By automating certain parts of the system with return management software (RMS), inventory management software (IMS), chatbots, and other third-party applications, your business can make dealing with returns simple and stress-free. As intuitively as they purchase products from your online store, your customers will be able to initiate returns themselves, check the status of their refund or replacement item, and request customer-service help if needed—all from a fast and easy-to-use online portal.
On the business side, your employees won’t have to manually process returns, update spreadsheets to keep track of products, or respond to basic inquiries from customers. Automation tools can take care of all this, making life easier for your customers, while also allowing you and your team to focus on higher-priority objectives.
But introducing automation into your business’ returns process is not easy. It requires picking the right tools for your company and its customers, effectively integrating those tools into your eCommerce tech stack, performing tests, and proactively maintaining and updating the system. That’s where Codal comes in.