Converting seasonal shoppers into loyal year-round customers requires strategic sales and marketing along with excellent customer service. While there’s no one-size-fits-all approach to improving conversion rates and customer retention, there’s one solution that all eCommerce companies should consider adopting: a fully-integrated CRM platform.
CRM integration allows you to keep all of your business’ third-party applications—such as email, digital calendars, social media profiles, and live chat software—connected to a single tool. This allows you to pull important data from multiple business channels and keep it organized under one roof. With all of your data housed in a centralized location, you can easily share it across all departments, from sales to customer service.
For example, let’s say a sales development rep has a call with a potential new customer via Zoom. With the Zoom meeting software synced to the CRM, the details of the meeting—such as the prospect’s contact information, along with a recording of the conversation and any relevant notes—will automatically be uploaded to the CRM in an easily-accessible fashion. This allows other members of the sales team to intuitively access the data and assign further tasks to close the deal. By automating time-consuming, labor-intensive tasks like data entry, you and your employees can spend more time innovating and working toward revenue-focused goals.
Having a clearer picture of your business’ data also gives you the ability to identify important behavioral patterns in both prospects and customers. You might notice that certain marketing emails have higher click-through rates than others, or that customers frequently write into your live chat feature with the same questions. This enables you to make necessary adjustments, like shortening the copy in your email campaigns or adding helpful graphics to your landing pages.
The point is this: CRM integration empowers you to make data-based decisions regarding your sales, marketing, and customer service processes, which leads to increased conversions and greater customer loyalty.
In this whitepaper, we go over a handful of proven methods for converting one-time, bargain-hunting shoppers into lifelong customers. We also discuss how to unlock the full potential of CRM, from the different types and services to the most useful integrations available. Finally, we discuss how Codal can help your business integrate your chosen CRM into your current website.