On September 1st, 2021, Google’s new inaccurate availability policy will go into effect—with the goal of protecting online shoppers from inconvenient discrepancies between product landing pages and checkout.
Let’s say you’re browsing an online clothing store and you come across a pair of pants that you love, so you click “add to cart.” But then a message pops up notifying you that the product is currently unavailable or out of stock. This all-too-common scenario is the result of internal inefficiencies that can be avoided with stronger UX design, as well as smarter product and inventory management.
Now, the penalty for displaying out-of-stock items on landing pages will be greater than just a few unhappy customers. Violation of this new policy could lead to Google suspending your business’ website—which, of course, can result in a serious loss of revenue.
Read on to make sure your business is fully prepared to comply with Google’s new set of rules regarding product availability.
A simple audit of your eCommerce site and product data will uncover any potential violations. According to Google, these are the main issues you’ll want to look out for:
By maintaining compliance with Google’s new inaccurate availability policy, eCommerce merchants will provide more transparent and reliable shopping experiences to their customers. But for growing companies that are constantly adding new products, changing prices, setting up new digital storefronts, and updating shipping processes, managing the front-end experience—along with back-end product and inventory management—can become increasingly complex.
Does your online business need help optimizing its product landing pages, checkout process, and overall UX design? Codal can help. Our team will conduct an audit of your site to make sure it’s in full compliance with Google’s policies, as well as uncover opportunities to enrich the customer experience and drive internal efficiency.
To learn more about the many ways Codal can help elevate your eCommerce business, get in touch with us today!