The specialty food market achieved total sales of $170.4 billion in 2020, a 13% increase since 2018. Thanks to the explosion in popularity of home cooking and baking in the wake of the COVID-19 pandemic, specialty food retailers have experienced significant growth in demand for their products—and are seeing significant revenue growth as a result.
Historically, specialty food retailers have been reluctant to embrace eCommerce solutions. Blame it on the difficulties associated with shipping food products, a wariness of going direct-to-consumer (DTC), or any number of other reasons. But these days, more and more consumers expect the streamlined experience and convenience of eCommerce from all companies they interact with. If they can get toilet paper shipped directly to their door, why can’t they get that difficult-to-find artisanal cheese they need for a recipe? Or that sought-after sourdough starter for their first foray into breadmaking?
Specialty food retailers stand to gain a lot by migrating to the digital realm, including increased customer loyalty and engagement, as well as more revenue.
In this eBook, we look at four key tips specialty food retailers can use to successfully launch eCommerce presences that wow customers, and get their products in the hands of a wider audience. We examine: