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eCommerce

4 tips for taking your specialty food business online [eBook]

Chris Powers
October 27th, 2021
5 MINUTE READ

The specialty food market achieved total sales of $170.4 billion in 2020, a 13% increase since 2018. Thanks to the explosion in popularity of home cooking and baking in the wake of the COVID-19 pandemic, specialty food retailers have experienced significant growth in demand for their products—and are seeing significant revenue growth as a result.

Historically, specialty food retailers have been reluctant to embrace eCommerce solutions. Blame it on the difficulties associated with shipping food products, a wariness of going direct-to-consumer (DTC), or any number of other reasons. But these days, more and more consumers expect the streamlined experience and convenience of eCommerce from all companies they interact with. If they can get toilet paper shipped directly to their door, why can’t they get that difficult-to-find artisanal cheese they need for a recipe? Or that sought-after sourdough starter for their first foray into breadmaking?

Specialty food retailers stand to gain a lot by migrating to the digital realm, including increased customer loyalty and engagement, as well as more revenue.

In this eBook, we look at four key tips specialty food retailers can use to successfully launch eCommerce presences that wow customers, and get their products in the hands of a wider audience. We examine:

  • The importance of an omnichannel commerce approach
  • The need for an engaging and user-focused eCommerce site
  • The benefits of a solid customer service experience
  • The need for proper order fulfillment software

To learn more about taking your specialty food business into the eCommerce realm, download our free eBook today!

Chris Powers
AUTHOR

Chris Powers

Chris is a Content Marketing Specialist at Codal. With a background in journalism and marketing, Chris has written about a variety of tech topics, including open source, fintech, and cybersecurity. Chris loves taking on new challenges with just a pen, paper, and his brain.

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